2011 International Motorsports Industry Show Exceeded Expectations for Champion Racing Oil

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The Performance and Racing Division of Champion Brands LLC, a third year exhibitor at this year’s International Motorsports Industry Show (IMIS), increased wholesale distribution, name brand recognition, and gained tremendous exposure as a “purpose-built” lubricant manufacturer for the amateur and professional racer.

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International Motorsports Industry Show Exceeded Expectations for Champion Racing Oil

The recent three-day IMIS trade show at the Indianapolis Convention Center featured seminars, conferences and hundreds of exhibitors showcasing the latest in racing lubricants, parts, equipment, and technologies.

Almost 500,000 racers participate each year in auto races that are held at over 1,300 racetracks across the United States. They will spend whatever it takes to become a champion. Just as important, brand names such as Champion Oil, established and proven in auto racing, get that all-important, word-of-mouth buzz in the performance circles from trade shows such as IMIS.

Champion Oil showcased this year many new products for grass-roots racing, drag racing, late-model, sprints, off-road truck, dirt late-models, dirt modifieds, road-racing, drifting, performance diesels, muscle cars, classic cars, and engine builders.

Champion Brands, celebrating its 55th year as an industry leader, develops synthetic motor oils for the racing, diesel, classic, vintage, hot rod, muscle car, and the engine builder markets. They manufacture numerous multi-viscosity motor oils with high zinc and phosphorous formulas designed to deliver the correct balance of chemistry to protect vintage and high performance engines, especially those using flat tappet roller cams operating at high RPM's and requiring high-pressure valve springs.

These “purpose-built” lubricant products contain Champion’s proprietary TVS® (Thermal Viscosity Stabilizer) which extends oil film capacity for better protection at high temperatures. The Champion oils also contain special lubricity modifiers to reduce friction, and unlock the full potential of any engine by providing increased compression, horsepower and torque.

About the company: Champion Brands, LLC, is a globally recognized industry leader in specialty lubricants for over 55 years. Champion also produces and blends over 300 products including fuel, oil, engine additives, and lubricants for the racing, automotive, heavy truck, agricultural, industrial, and specialty markets. For more information contact your nearest Champion Distributor, or call Champion at 800-821-5693. Champion Brands, LLC; 1001 Golden Drive, Clinton, MO, 64735 or go to http://www.championsusechampion.com.


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Karl Dedolph
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