Internet marketing is fine and good, but marketing directly where our customers, truck drivers, can see us is a nearly infinite goldmine of truckers who are looking to purchase their own rig and hit the road on their own terms
Chicago, IL (PRWEB) December 11, 2011
Clopton Capital is a commercial lender that specializes in many different types of commercial loans. One such program they are particularly focused on right now is semi truck financing.
Clopton Capital is planning various improvements and adaptations to their commercial truck financing, otherwise known as SemiTruckSource.com. One proposed change would be to hire a dedicated service representative to field semi truck financing requests in house which would most likely increase the number of requests the firm could manage in a given amount of time. The second proposed change of their service would be to experiment with offline marketing methods as a supplement to their current online methods. These newly considered methods would include advertising on semi truck trailers and within truck stops. “Internet marketing is fine and good, but marketing directly where our customers, truck drivers, can see us is a nearly infinite goldmine of truckers who are looking to purchase their own rig and hit the road on their own terms”, said Eric Smith, the director of marketing for Clopton Capital.
Regardless of if these two proposed ideas are executed by the firm, they are still dedicated to become the largest and most well known semi truck financier on the Internet. They intend to accomplish this by consistently engaging in the methods and tactics which have made them as well known as they are today. “I don't want to change our direction as of now but instead I want to add new profitable avenues to our current business model. If there were no way to make this division more profitable it would still be a worthwhile endeavor”, said Jake Clopton, the founder of Clopton Capital. The firm's current financial outlook for 2012 continues to be profitable and their overall marketing plan is relatively static at this point.
The firm can be contacted regarding inquiries related to partnerships or semi truck financing programs at either SemiTruckSource.com or by phone at 888.374.2764. Any financial websites that wish to join their link exchange should visit CloptonCapital.com/link.