Asking people to use a local merchants time, energy and money to create customers for amazon certainly puts them on Santa’s “naughty, not nice list.”
Grand Haven, Michigan (PRWEB) December 10, 2011
According to Bob Negen of WhizBang! Retail Training, Amazon.com, the world’s largest internet merchant, announced it is offering shoppers up to fifteen dollars to go into a brick and mortar store on Saturday, December 19, use Amazon's "Price Check" app for smart phones and then share the info with them.
Bob Negen, an internationally recognized expert on independent retail, says that “although I’m a fierce advocate of healthy competition, this, while not illegal, IS tacky. Asking people to use a local merchants time, energy and costs to create customers for amazon certainly puts them on Santa’s 'naughty, not nice list.'”
Negen says “Amazon must be feeling the heat from local brick and mortar retailers to stoop to bribing people into sneaking into their local stores to do their market research for them.”
According to American Express 103 million people shopped at local small businesses on Small Business Saturday. Negen commented, saying “there is a grass roots resurgence of independent retail everywhere which shows that not everyone makes their purchasing decisions based only on price. Of course some people can be bought by low prices but more and more people understand the value of shopping local and realize that there is a hidden cost to low prices.”
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