The International Wine of the Month Club Reporting Holiday Season Gift Giving Up 15% from 2010

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Gift memberships to The International Wine of the Month Club are trending 15% higher than the same 45 day period last year, following the trend of consumers seeking quality personal experiences over gadgets.

Purchasing experiences, like travel, music and gourmet experiences like our wine clubs, and sharing them with friends and family, are just more satisfying than one more digital gadget.

Gift memberships to The International Wine of the Month Club are trending 10% higher than the same 45 day period last year, following the trend of consumers seeking quality, personal experiences over gadgets.

“There's a trend happening out there where consumers are becoming more interested in spending their money on quality life experiences versus gadgets. Purchasing experiences, like travel, music and gourmet experiences like our wine clubs, and sharing them with friends and family, are just more satisfying than one more digital gadget. As it happens, we’ve been in the business of providing quality gourmet experiences for the last 16 years,” states President Kris Calef.

Mr. Calef adds, “Despite the economy, sales of all our wine clubs have been strong. Our sales team is telling us the same thing we’re hearing in the news - that folks are looking for positive experiences and lasting memories, and we work hard to consistently deliver this with on our promise of expertly-selected, wines from boutique wineries.”

Delivering hand-selected wines to customers at their homes and businesses is clearly a more experiential and personal gift than an electronic gadget. At the same time, the International Wine of the Month club is embracing the social side of technology and has kicked off a new Facebook page with perks for members and non-members alike with special coupon codes, giveaways, featured wines and articles from its own wine panel.

Each month, members of the International Wine of the Month Club receive hand selected wines from two separate award-winning boutique vineyards, accompanied by a professionally written newsletter detailing each winery's history, tasting notes, recommended food accompaniments, and complementary recipes. Varietals from classic wine producing regions such as Bordeaux, Tuscany, and Sonoma, as well as hard to find wines from newly discovered regions in Chile, Australia, and New Zealand are included to allow members to explore distinctive vintages from all over the world.

Three different membership levels are available. Wine club memberships range from 2-12 months and wines can be delivered monthly, every other month, quarterly or even on specific months. The International Wine of the Month Club memberships can also be combined with any of the company's five other gourmet clubs, including Microbrewed Beer, Premium Cigar, Gourmet Cheese, Gourmet Chocolate and Fresh Cut Flower of the Month Clubs. For more information, please visit http://www.winemonthclub.com or call 800-625-8238.
About The International Wine of the Month Club™

The International Wine of the Month Club™ offers three different membership levels, each offering only estate bottle selections from classic wine producing regions such as Bordeaux, Tuscany, and Sonoma, as well as hard to find wines from newly discovered regions in Chile, Australia, and New Zealand. Since 1994, the company has earned an A+ Better Business Bureau rating and built a loyal customer base by consistently offering value, quality, estate bottled selections, variety, value and outstanding customer service. The club’s Facebook page giveaway is going on through December 15th, enter at facebook.com/winemonthclub.

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