Independent.ie tops the Nokia app charts

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Independent.ie is the highest Irish content app being downloaded on the Nokia store and has beat off stiff competition from many Irish and International apps. In the news category Independent.ie tops the charts and is ahead of well known Irish and International online news publishers such as Irishtimes.com.

The Independent.ie app receives a 4 star rating while its nearest competitor in the Irish market the Irishtimes.com app receives a 3 star rating. Reviews of the app feature positive posts from users in the Nokia store: ‘fantastic app’ ‘brilliant’ ‘perfect daily news app’ ‘easily best news app on Nokia’ ‘Best Irish newspaper app for Nokias’ ‘simply brilliant’ ‘one of a few free apps that delivers’ ‘still have Irish Times app installed, but only use this now, excellent interface, regular feed updates, still good response time on a 2 + year old phone, excellent job’.

The key features of this app is that it allows users to read full articles across a range of categories including breaking news, world, sport, business and lifestyle.

The app is designed to ensure easy navigation between articles without leaving the application and offers Smartphone users ‘best in class’ usability and stability.

Content is updated throughout the day and news is delivered in a simple and effective format, organised by category. Users can share favourite articles with friends and increase or decrease the font to suit their individual needs.

Ian Byrne, CEO, Independent Digital, said: ‘It is our aim that the http://www.independent.ie app will provide our readers with a useful, on-the-go method of receiving news updates. We are delighted that our app is being received so well by Nokia users and the result of this is that our app is the highest Irish content app being downloaded in the Nokia app store.’

The recent Púca Irish Smartphone market research of Irish adults finds that 54% have a Smartphone, 17% own a Nokia Smartphone, and 47% (without a Smartphone) when asked what their next phone will be 48% responded Nokia.

Byrne added ‘it is clear that Irish Smartphone users are recognising Nokia as a key player and we are delighted to be establishing our brand in this emerging market’.
2011 has seen significant strides in Smartphone adoption in Ireland. Smartphone ownership is now estimated at over 700K (June 2011 – Behaviour & Attitudes for Return2Sender).

The Independent.ie app is available to download from the Nokia store now.

Download the http://www.independent.ie app to your handset for free from Nokia’s application store.

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Aisling Nagle
Independent Digital
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