Biggest Financial News Destination in Denmark Chooses Visual Revenue's Homepage Editing Platform

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Visual Revenue, Inc. today announced that Borsen.dk have deployed the Visual Revenue Decision Support Platform in Børsen’s Digital Newsroom.

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. Visual Revenue industry average benchmarks see 49% of all article views being attributed back to a homepage or section front channel on a daily basis. The Visual Revenue Platform focuses on these channels by providing editors with real-time feedback on the performance of the front page and how to better optimize the current story distribution & placement.

Borsen.dk is the leading Financial News destination in Denmark and deployed the Visual Revenue Platform to help their editorial team take faster more informed decisions. Given the pace of Financial news and in turn the dozens of homepage updates they perform on a day-to-day basis, Visual Revenue’s Platform helps add further agility to the Børsen newsroom.

“Visual Revenue has developed a powerful online tool that secures more traffic to our site and at the same time keeps the editorial power in the hands of the news desk,” said Jørgen Andresen, Executive Managing Editor at Børsen Digital. “For any media house finding the balance between traffic and relevance is a delicate matter; I believe we have found that balance in Visual Revenue.”

“We’re very happy to be partnering with Børsen” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Being Denmark’s leader in Financial news distribution it’s extremely important for Jørgen and his team to know exactly what is and isn’t resonating with their audience. With Visual Revenue providing Borsen real-time recommendations, we aim to help them find those stories that really make that reader connect.”

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page - http://visualrevenue.com/product/ Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include Forbes.com, NYDailyNews.com, Telegraaf.nl and OneIndia.in.

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at http://visualrevenue.com or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.

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