Big Data Drives Extraprise Client Customer Interactions for Online and Offline Marketing Channels in 2011

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Database Marketing and Demand Generation Services Leader Shows more than 50% Growth in Customer Interactions for some of the World’s Biggest Brands at NCDM 2011

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services for some of the world’s largest brands. The customer interactions are in the tens of millions, representing engagement in online and offline marketing channels, for B2B and B2C enterprises across every country and continent worldwide. Several major vertical markets are represented including high technology, financial services, pharmaceuticals, business services, publishing, and travel. Extraprise will be offering its i2i Marketing Services, focused on marketing strategy, customer intelligence, lead generation, lead nurturing and qualification, and marketing operations, at NCDM 2011 in Booth 211.

“The explosion of Big Data across online and offline channels is driving marketers toward greater levels of complexity,” said Mike Shanker, CEO and co-founder at Extraprise. “Marketers are increasingly seeking to harness Big Data issues through customer intelligence that applies smarter segmentation to their multi-channel marketing campaigns at every stage of the customer life cycle.”

Indeed, the explosion of data and customer interactions is making it a marketing mandate to use right time revenue optimization to drive revenue performance. According to a recent Gartner report, enterprise data are expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems, and email. Consumer conversations are likewise exploding with Pricewaterhouse-Coopers estimating more than 100 million English language blogs and over 20 million discussion forums. The same Pricewaterhouse-Coopers study cites that the top five challenges to using consumer conversations involve the lack of people, processes, and technologies to make customer intelligence actionable. Extraprise’s i2i Marketing Services are designed to apply customer intelligence to multi-channel marketing campaigns with the right offer, at the right time, to optimize revenue.

For Extraprise clients, the Big Data explosion has fueled an increase in the number of inbound and outbound campaigns, in some instances, by more than 30%. In one series of campaigns, applying customer intelligence and smarter segmentation with more sophisticated multi-channel marketing campaigns produced a conversion rate of 35%. The elevated levels of increased response, driven by more segmented campaigns, demonstrates the velocity in which Big Data drives revenue performance.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.


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