Global Demand Side Platform Simpli.fi Releases Platform API

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Enables Advertisers, Networks, and Marketing Platforms to Fully Integrate with Simpli.fi’s Search Retargeting, Contextual Targeting, and Site Retargeting Capabilities

Now Simpli.fi’s Platform API allows us to fully integrate Simpli.fi with our platform and streamline the process of... doing other optimizations on high volumes of campaigns.

Simpli.fi, the global demand side platform (DSP) that integrates search and display advertising, today announced the release of a complete Application Programming Interface (API). The API enables clients and partners to seamlessly integrate Simpli.fi’s display advertising capabilities with their own systems, automating the processes of campaign set-up, management, and reporting.

Simpli.fi’s Workflow API is valuable to a wide range of companies that want to take advantage of Simpli.fi’s targeting and delivery capabilities across massive volumes of global display ad inventory. Such companies include high volume online advertisers, international advertisers, agencies, trading desks, and ad networks. In particular, advertisers with large volumes of detailed first party data, such as inbound search terms, can benefit from Simpli.fi’s keyword level targeting capabilities. Finally, marketing platforms can use the new API to integrate Simpli.fi's offerings with their own capabilities in search, social, display, video, mobile, or other media types.

Simpli.fi’s API supports the full suite of targeting options available in the Simpli.fi platform, including:

  •     Keyword-level search retargeting with recency settings from instant to 1 month
  •     Contextual targeting in 5 languages (English, Spanish, French, German, and Mandarin)
  •     Site retargeting and other first party data targeting
  •     Automated multivariate optimization to attain desired CTR, CPC, and CPA values
  •     Geographic targeting to the city level (more precise than DMA) across 17 countries
  •     Site list targeting with both whitelists and blacklists
  •     Device type, operating system type, time of day, and other parameters

Digital marketers everywhere are striving for improved ROI on their digital ad spend. Fortunately, Simpli.fi addresses this critical need. As the only global DSP with integrated keyword level search retargeting, Simpli.fi brings the effectiveness of search marketing to the reach and brand impact of online display advertising.

The launch of Simpli.fi’s platform API further helps companies boost their ROI by enabling direct integration between the Simpli.fi platform and their own systems. As a result, the API streamlines campaign development and execution processes, and reduces the amount of time marketers spend switching between internal and external applications.

“Simpli.fi is committed to helping advertisers attain search-like returns on display advertising,” said Frost Prioleau, CEO, Simpli.fi. “Our Platform API allows clients to embed the functionality of Simpli.fi’s platform as if it was a native application within their own systems, lowering transaction costs and further improving ROI. The API also provides them with a seamless experience, allowing marketers to focus on what they do best: developing highly-effective display advertising campaigns.”

“Simpli.fi’s keyword-level display advertising platform, combined with our proprietary data sets and targeting technology, enables Emergent Discovery to deliver precisely targeted, high performance online advertising to our clients,” said Barry Kurland, President and COO, Emergent Discovery, Inc. “Now Simpli.fi’s Platform API allows us to fully integrate Simpli.fi with our platform and streamline the process of setting up campaigns, and adjusting keyword bids, and doing other optimizations on high volumes of campaigns. Overall, we are very pleased with Simpli.fi’s new API.”

Simpli.fi's capabilities are powered by its unique memory-based platform architecture that enables it to efficiently store, manage, and optimize on tens of billions of user data elements within the 50ms time window of a real-time bidding auction. The platform allows audience-targeted campaigns to be instantly turned on at full strength and changed at any time, eliminating the days or weeks often required to build and/or rebuild a cookie pool.

About Simpli.fi

Simpli.fi is a global demand side platform (DSP) whose technology brings together the effectiveness of search marketing with the reach and brand impact of online display advertising. Through offices in Fort Worth, New York, Boston, Munich, Mumbai, and Beijing, Simpli.fi, allows marketers to execute campaigns across the purchase funnel either using Simpli.fi’s client services or through a completely transparent, self-service platform. To get started, contact us at sales(at)simpli.fi or +1-800-781-1941. Questions about this release should be directed to Colleen Reed at colleen(at)simpli.fi.

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Frost Prioleau
Simpli.fi
(800) 840-0768
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