Insure.com’s 2011 Santa Index: Santa Claus Worth Almost $133,000 This Year

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This holiday season, Insure.com analyzed just how much St. Nick is really worth. After carefully evaluating Santa’s job description, and checking it twice, it appears this jolly fellow could command a six-figure salary.

Santa was a multitasker before it became trendy: animal trainer, toy factory executive, aerial navigator, labor negotiator and an ambassador for the holiday spirit -- this guy does it all.

The 2011 Santa Index shows that the fantastic Old St. Nick’s efforts to spread joy are worth $132,950 this year, according to Insure.com research using wage data compiled by the Bureau of Labor Statistics (BLS).

The Santa Index lists the many duties we typically associate with Santa Claus and measures what it would cost to hire others to perform similar functions.

“We associate Santa with Christmas, of course, but one look at his resume will tell you that he’s truly a character for all seasons,” says Emmet Pierce, managing editor of Insure.com. “Santa, as the story goes, was a multitasker before it became trendy: animal trainer, toy factory executive, aerial navigator, labor negotiator and an ambassador for the holiday spirit -- this guy does it all.”

Here are some highlights from the Santa Index, based on BLS wage data for the closest matching occupations which we’d attribute with his persona:

  •     To cover his administrative duties, Insure.com gave him the title of manufacturing executive. Under the BLS description, hourly pay and days of work per year (364) bring his pay for this task to about $109,841.
  •     Fifteen days of professional shopping come in at a cost of $2,388. After all, even Santa and his elves need to buy some of their gifts.
  •     Santa really knows his way around wrapping paper and bows. Add in 14 days of professional wrapping and his annual worth rises by another $1,786.
  •     Finding someone else to read children’s letters would cost $1,656 annually.
  •     Retail store visits to meet with children would cost another $2,648.
  •     Giving Santa credit for his compulsive list checking, Insure.com threw in a conservative $510.
  •     Managing elves isn’t easy. Factor in his labor negotiation skills and Santa would clear another $5,074 annually.

Other jobs associated with the Santa Claus character include piloting his sleigh, taking care of reindeer and going down chimneys.

The full 2011 Santa Index can be found at Insure.com’s article, “The Santa Index: Santa’s duties worth $132,950.”

Insure.com’s life insurance calculator can help consumers find their own worth and the right type of policy to protect that income.

About Insure.com
Insure.com provides a comprehensive array of information on auto insurance, home insurance, health insurance, and life insurance. The site offers an extensive library of originally authored insurance articles and decision-making tools that are not available from any other single source. The Web Marketing Association awarded Insure.com with a 2011 WebAward for Outstanding Website in the insurance industry category. Insure.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that best meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.

Press Contact
Andrew Heilman
775-784-3842
pr(at)insure(dot)com

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