Polaris Marketing Research Featured Speaking Engagements

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Polaris Marketing Research Inc. announced today that its Senior Vice President, Debra Semans, was a featured speaker at the Urban Agriculture Council’s EDGE Expo, held December 7 and 8, 2011 at the Gwinnett Center Arena. Ms. Semans’ topic, “Why Do I Need a Brand? I’m Not Coca Cola!” was very well received by conference attendees.

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As a nationally recognized branding expert, Debra has a great ability to translate brand concepts to all sorts of business audiences

Polaris Marketing Research Inc. announced today that its Senior Vice President, Debra Semans, was a featured speaker at the Urban Agriculture Council’s EDGE Expo, held December 7 and 8, 2011 at the Gwinnett Center Arena. Ms. Semans’ topic, “Why Do I Need a Brand? I’m Not Coca Cola!” was very well received by conference attendees.

“As a nationally recognized branding expert, Debra has a great ability to translate brand concepts to all sorts of business audiences,” said Jan Carlson, President of Polaris Marketing Research. “We are happy to make Debra available to nonprofit organizations throughout the state of Georgia. In light of the current economic conditions, we do not ask a speaker fee for her presentation.”

In 2012, Ms. Semans is already booked for several events. She will be developing and conducting a webinar for the Georgia Chamber of Commerce. Entitles “The Top Ten Most Common Branding Mistakes,” the webinar is scheduled for January 25 from noon until 1 p.m. Additionally, she will be conducting two “Lunch and Learn” sessions for the Georgia Association of Home Builders in January and in April.

“These sessions are planned specifically for these organizations and their members. However, any group with an interest in branding can take advantage of her expertise," explained Mr. Carlson.

Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

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