San Diego, CA (PRWEB) December 13, 2011
Transaction Wireless, the leading provider of digital gift card solutions, today announces that Red Robin International, Inc., a casual dining restaurant chain focused on serving an innovative selection of high-quality gourmet burgers in a family-friendly atmosphere, has selected Transaction Wireless to power its B2C and B2B gift card program and promotional activities around the holiday season.
With Transaction Wireless, Red Robin will be able to offer its customers last minute e-Gift Cards that can be purchased on the Red Robin website or on its mobile gift card storefront and personalized with text, images and voice message and sent at a click of a button over email and mobile. Customers will also be able to purchase and send traditional plastic gift cards on the Red Robin website to share with family and friends or use them as stocking stuffers. Senders of both e-Gift Cards and traditional plastic gift cards can notify their recipients of their gift with a personalized text, image and voice message via mobile, email and Facebook.
This holiday season, Transaction Wireless will help support the following promotions around Red Robin gift cards:
Additionally, Red Robin will leverage Transaction Wireless’ gift card platform to grow its B2B business. Red Robin will be using Transaction Wireless’ wCentive, a comprehensive B2B solution that enables the management and support of multiple B2B accounts, suppliers and guest relations, including hosted online store fronts for bulk digital gift card ordering. As a result, Red Robin can more easily extend its commercial gift card reach and deliver through any medium while dramatically reducing operating costs and significantly improving resale and co-branding opportunities.
“We’re pleased to be working with Red Robin to offer its customers digital and plastic gift cards that can be customized and personalized in a fun and easy way just in time for the holidays,” said Doug Schneider, CEO of Transaction Wireless. “Transaction Wireless offers a unified, seamless gift card solution that makes purchasing and using gift cards an easy, personal and memorable last-minute gift. With Red Robin’s upcoming promotions, we’re excited to help make dinner fun and bring families together for the holidays.”
About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, California Pizza Kitchen, Cracker Barrel, O.co, SpaFinder and more. For more information visit: http://www.transactionwireless.com.
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