DVDs are a shrinking market and there’s this group of 18-35 year old consumers that know fitness is important but just need an anytime, anywhere solution that meets them where they are.
Milwaukee, WI (PRWEB) December 13, 2011
BJ Gaddour, CSCS, is a ﬁtness entrepreneur and contributor to Men's Health, the world's largest men's magazine. Gaddour has raised money for a new streaming ﬁtness start-up called StreamFIT LLC that will serve as the ﬁtness version of Netﬂix or the streaming alternative to follow-along workout DVDs like P90X. The company launched on December 1st, 2011 and provides unlimited streaming follow-along workout content accessible anytime, anywhere on a web mobile platform for $19.99/month.
StreamFIT seeks to separate itself from other follow-along workout offerings through quality, quantity, and variety of content. Gaddour claims, “Most follow-along workouts feature a single training personality with a set number of workouts for only a short period of time. We provide an endless amount of world class coaching, motivation, and programming from the top trainers in the game. Plus, each workout provides proper exercise progressions for people of all fitness levels and a high-energy total fitness experience.” New workouts are also added monthly and there is specialty programming for beginners, pregnant women, busy moms, over 40, corrective exercise, extreme challenge, kettlebell training, and more.
Something else unique to StreamFIT is the ability to personalize your workouts, your way. According to Gaddour, “Most fitness consumers tend to select their workouts by body part, so we’ve created content that allows the user to search by targeted body zone including arms, abs, legs, butt, shoulders, or total body.” Members will also be able to further customize their workout by training tool, instructor, duration and fitness level.
Following the lead of other successful streaming media subscription models like Netflix and Spottify, StreamFIT is the first to fill this gap in the follow-along workout space. Where other popular follow-along workout programs are DVD-based, StreamFIT caters to the modern, mobile consumer. “DVDs are a shrinking market and there’s this group of 18-35 year old consumers that know fitness is important but just need an anytime, anywhere solution that meets them where they are.” He goes on further saying, “I’m 29 and I don’t use DVD’s - haven’t in years. I watch streaming videos on my Mac desktop, iPhone and iPad and often connect them to my TV when I want a big screen option.” StreamFIT’s web mobile platform streams workouts to any device with an internet connection including computers, internet TV, smartphones, and tablets. The user can also connect these devices to a TV with a USB to HDMI connection.
StreamFIT provides unlimited streaming follow-along workouts from leading fitness experts accessible anytime, anywhere, and on any device with internet access. For a free 7-day trial, please visit StreamFIT.com.