Online Commerce Pro Offers Tips for Home Business Success

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As online commerce continues to soar, business coach Burt Durden offers vital tips for home business success.

Statistics from the 2011 holiday shopping season show that, to date, online shopping profits are up by as much as 15% from last year. ABC News reports that, between Cyber Monday, Green Monday, and Small Business Saturday, as well as the more familiar Black Friday, e-commerce is quickly becoming more prominent than ever before. According to Burt Durden, a small business coach and consultant, this trend marks an invaluable opportunity for home-based business owners. “More and more, the Web is revealing itself to be an incredible tool for making money online, and even generating an income from home,” notes Durden, whose consultancy company Durden Small Business assists small and home-based business owners in Oklahoma. “Now is the time for entrepreneurs to seize their chance to establish a home-based income.”

Durden says that there are a few vital steps any entrepreneur should take before establishing a home-based business. He offers five essential tips.

TIP SHEET

According to Durden, home-based business success is largely built on the notion of following, and capitalizing on, online trends.

1. Trends are more important than traffic: Don’t measure success in terms of hundreds of users, but in terms of overall percentages.

2. Networks are very powerful: Instead of launching an online business, one might wish to launch several, all joined in a network.

3. Measurement is vital: Don’t leave your success as a matter of guesswork, but rather use every possible metric to analyze your growth.

4. Anonymity is detrimental: You are going to be much more successful if you implement blogging and social media.

5. Establish a distinct identity for yourself: This can ultimately be more helpful than merely focusing on traffic.

Durden concludes by noting that the best way to make money online is not to devote all resources to competing with related businesses, but simply to work on establishing a consistent online identity.

ABOUT:

Burt Durden, founder and president of Durden Small Business, is a coach and consultant based in Oklahoma City.

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