San Francisco, CA (PRWEB) December 12, 2011
Today UpOut, an online event discovery service focused around finding fun events happening right now, is coming out of private beta and launching in the San Francisco market. The company is also announcing it has received $200,000 in funding from Tandem, Silicon Valley’s mobile industry incubator.
UpOut aims to disrupt the local events industry in the same way Yelp has revolutionized the restaurant-discovery space. The local events space is one of the few types of media still dominated by traditional print, like TimeOut New York and other hyper-local weekly print publications. Those that have made the jump to the web are outdated, disorganized and inaccurate, offering no simple way to identify interesting events that match a user’s tastes.
UpOut aims to capture this massive market of untapped local events by focusing on helping people discover spontaneous fun, versus forcing them to comb through a list of events that may be expired, static or irrelevant UpOut is designed to recommend fun events and activities based on a user’s location, interests, favorite venues and social media signals – all with an emphasis on ‘right now.’
UpOut is the first company to launch out of Silicon Valley mobile incubator Tandem’s second fund. Tandem’s investment and growth strategy is based on the concept of “muscle capital,” a mix of focused support and cash investment that Tandem contributes to its select group of entrepreneurs.
“We chose UpOut because it solves a real problem in the local events space. At least 100 companies have tried to address local events – from AOL to Yahoo, along with hundreds of alternative newsweeklies,” said Doug Renert, co-founder of Tandem. “UpOut is exciting to us because the team is producing groundbreaking services with consumers’ spontaneity in mind. This will particularly be clear when they release their location-based mobile apps early next year.”
UpOut started as a weekend project in the dorm room of its co-founders Will King, 20, and Martin Shen, 21. At the time, the two ran a web design business out of their dorm room at Babson College, but found they were having a difficult time discovering a good resource for fun things to do on the fly – from here the idea for UpOut was born. Previously, Shen started an online coupon business for bars and pubs in Toronto when he was 15. King started coding in the C programming language at age 7.
“I’m not a big planner, and trying to find something I actually wanted to do on a Friday night usually meant searching through a lot of crappy listings to find one that sounded good – and half the time I’d show up to find it actually was ladies night, or there was a surprisingly high entry fee,” said Shen. “With UpOut, we really wanted to emphasize the spontaneous: what can I do right now that fits my interests and budget.”
UpOut has plans to launch its site in other cities, currently running in beta, and will be unveiling a mobile app in 2012. They are currently hiring engineers – preferably UNIX beards who like to have a fun time.
To find something to do in San Francisco right now visit: UpOut.com.
UpOut helps people discover fun events and activities happening nearby and right now. The startup uses social signals to help make going out awesome. The company, backed by Tandem Entrepreneurs, was founded in June 2011 by Martin Shen and Will King and is currently based in San Francisco.
Started in June 2007 by veteran technology entrepreneurs Doug Renert and Sunil Bhargava, Tandem utilizes its ‘muscle capital’ to champion the next billion dollar business in the Touch Internet market. Tandem backs founders with a unique mix of cash funding and hands-on support in areas such as strategy, product design, technology architecture, user acquisition, employee recruiting and channel development.
For more information, please visit: http://www.tandeme.com
VSCpr for UpOut
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