transcosmos Releases a Dedicated E-mail Environment Creation Service on a Private Cloud System Within the “ClickM@iler” E-mail Marketing Solution

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Full support ranging from construction of a dedicated customizable e-mail system to operation and management

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transcosmos inc.(Headquarters: Shibuya Ward, Tokyo; President and COO: Masataka Okuda; Securities code: 9715; hereafter, transcosmos) has launched a full support service which provides an e-mail environment specialized for a client company as a private cloud system within the “ClickM@iler” e-mail marketing solution it has developed, in order to achieve optimal e-mail system construction, operation and management. At the same time, it also released “ClickM@iler” version 5.5, which is the latest addition that enhances features frequently requested by customers and improves usability.

This time, rather than a shared service like SaaS (ASP), transcosmos has now provided a service with an e-mail environment dedicated for a client company on a cloud system, which fully supports system design, construction, operation and management. This makes it possible to quickly design and construct a dedicated e-mail system that is optimized in areas such as the scale of usage and security requirements, and also to respond with flexible customization for the unique characteristics of the client company.

Furthermore, in the latest edition ClickM@iler version 5.5, by using an “automatic delivery list split function” it is possible to create multiple random delivery lists that are automatically segmented according to criteria such as number of addresses, component ratio and carrier, and also to implement A/B testing to verify the effectiveness of notations and combinations such as e-mail subject, content text and leading Web page. In addition to this, features which are useful for implementing and verifying the effectiveness of promotions have been enhanced. This includes the addition of a “data insertion function” that simplifies delivery sorting tasks and the insertion of text files, HTML files, and image files (gif/jpg) into e-mail contents, as well as the extension of the “spotlight function” (optional) that embeds survey tags in leading Web pages and compiles data such as conversion results and sales proceeds from distributed e-mails.

Principal new features of ClickM@iler version 5.5 
1. Automatic delivery list split function
This automatically segments the delivery list for A/B testing, allowing free designation of criteria like the number of addresses, component ratio and carrier. It is also possible to download the delivery results in the CSV file format.

2. Data insertion function
This feature allows insertion of text files, HTML files and image files (gif/jpg) into the contents of e-mails. It also makes it possible to easily replace inserted files, sort deliveries and manage delivery of images to mobile devices.

3. Spotlight function (conversion survey function) *Optional
This compiles data including conversion results and sales proceeds for website visitors according to the e-mails delivered and the URL contained in e-mails. A view can be displayed showing which URLs in which e-mails were effective. The initial charge for this option is ¥200,000 and the monthly cost is ¥100,000.

e-mail Marketing Solution “ClickM@iler” (URL: http://www.clickmailer.jp/)
The transcosmos e-mail marketing solution “ClickM@iler” is equipped with a full range of features essential for e-mail communication with customers, such as excellent operability with a “calendar format distribution control screen”, “e-mail magazine registration form”, “distribution within your own company’s domain” and “cross analysis” of distribution results and attributes. Attention is also given to security management with features such as “operation authorization settings by function” and “personal information access authorization settings” for strong support of business e-mail marketing. The installed software version of “ClickM@iler” allows construction of an order made e-mail system by linking with an existing customer database, while the ASP service version of “ClickM@iler” makes it possible to control costs and quickly start up e-mail marketing. In addition, service is also provided for construction, operation and management of a dedicated e-mail system on a cloud system, which can support customization for the unique characteristics of a user company and which allows selection of a utility configuration depending on the e-mail marketing objectives and operational procedures.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

(About transcosmos inc.)
transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale. (URL: http://www.trans-cosmos.co.jp)

Contact for news media inquiries:
transcosmos inc. Public Relations Dept.
Tel: +81-3-4363-0123
E-mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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Public Relations, Advertisement Dept.
transcosmos, Inc.
+81-3-4363-0123
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