Edge Marketing Joins STW Group for Future Growth

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Edge, a leading communications agency specialising in digital, data and direct response marketing in Vietnam and Thailand has taken on STW Group, Australia’s largest marketing, content and communications group, as a strategic investor and major shareholder.

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Edge, a leading communications agency specialising in digital, data and direct response marketing in Vietnam and Thailand has taken on STW Group, Australia’s largest marketing, content and communications group, as a strategic investor and major shareholder.

“We have built a very successful business and the STW Group recognized that our agency model based on making creative connections through data, digital and direct marketing perfectly positions us for future growth,” said Edge Chairman, Patrick Pitcher. “Since we founded Edge in 2004, we have not followed what others have done and have been bold and original with our service offering. We are proud that STW Group valued our entrepreneurial spirit and commitment to innovation.”

“We chose STW Group as they are innovators like us and the cultural fit was powerful from the outset. STW Group offered us the best of both worlds. First, their model allows us to continue operating independently. Second, with a network of over 70 specialist communication companies, STW brings expertise, capabilities and resources to accelerate our growth and the sophistication of our digital product offering.”

Edge President David Appleton said: “We are excited to be taking the next step forward in our business and creating a new level of success for our clients, staff and shareholders. Having the ability to harness and tap into STW’s network and resources places us in a unique position to provide even more value to our clients.”

Edge is a communications agency specialising in Digital, Data and Direct response marketing operating in Vietnam and Thailand, with principle offices in Bangkok, Ho Chi Minh City and Hanoi. In Thailand, Edge is a leader in digital media planning and buying, social media, performance media and digital content management. Edge has grown to over 400 employees, working with major clients across the region including Diageo, Citibank, Mead Johnson, Microsoft, Samsung, HSBC, and many of the region’s leading local companies.

For more information:
David Appleton, President: +84 903 014 488/ david.appleton(at)edge-asia(dot)com
Nam Do, CEO Thailand +66 811 735 858/ nam.do(at)edge-asia(dot)com
http://www.edge-asia.com
http://www.newmediaworldwide.com

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