Museum of Discovery and Science Presents K’NEX: Building Thrill Rides

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Special Exhibit Demonstrates the Physics of Amusement Park Rides

K'NEX: Building Thrill Rides

“We are delighted to form this educational partnership with K’NEX,” said Joe Cytacki, Vice President, Life Sciences and Exhibits at the MODS. “What better way to engage kids to learn about math and science than through creative and innovative play.

What is the angular velocity of the Blender Ride as it spins about the center post? This is just one of many questions that the Museum of Discovery and Science in Fort Lauderdale, Florida is answering in K’NEX: Building Thrill Rides, a special exhibit that captivates young visitors and provides them the opportunity to explore the science, math and technology behind hair-raising amusement park thrill rides.

Joining forces with the Museum of Discovery and Science, K’NEX Brands, the only U.S. construction toy company focused on Building Worlds Kids Love™, is displaying models made solely from K’NEX rods and connectors. The models range from a roller coaster measuring over 10 feet tall, to a 6 foot Ferris wheel, and a variety of swing rides from 3-10 feet.

The realistic actions of the models bring scientific and engineering concepts to life for students, who can conduct simple experiments to explore physical forces such as potential and kinetic energy, and linear and rotational motion.

In addition to the exhibit, the Museum of Discovery and Science provides hands-on activities and K’NEX building areas for children ages 6 and up and KID K’NEX for youngsters ages 3-5. Happily, children don’t have to leave their on-site creations behind – instead, they can purchase their designs, with pricing based on a Weigh & Pay model (weight of total parts used at a predetermined price). The Museum’s Explore Store also has K’NEX sets on sale for aspiring young engineers and architects.

“We are delighted to form this educational partnership with K’NEX,” said Joe Cytacki, Vice President of Programs, Life Sciences and Exhibits at the MODS. “What better way to engage kids to learn about math and science than through creative and innovative play. K’NEX provides children with a marvelous construction toy that allows them to think out of the box, use their imagination, and learn about the physical sciences while also challenging them to go beyond the basics to more advanced learning.”

The relationship with the Museum of Discovery and Science evolved from K’NEX’s past and successful traveling exhibit program that offers a fun, interactive exhibit that creates a hands-on K’NEX environment for kids and their parents.

“The feedback from parents, the kids and the museums was tremendous,” said Maureen Kratz, K’NEX Exhibits Manager. “We thought the idea of amusement park rides—one of our key areas of expertise—and the science powering them, was the perfect way to create a fun, exciting learning experience for kids.”

The K’NEX: Building Thrill Rides will be at the Museum of Discover and Science in Fort Lauderdale, Florida through May 6, 2012. For more information about the exhibit, please visit http://www.mods.org. To learn about K’NEX Brands and the company’s thrill ride exhibit, please visit http://www.knexexhibits.com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

ABOUT THE MUSEUM OF DISCOVERY AND SCIENCE
The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong learning in science for children and adults through exhibits, programs and films. Founded in 1976 as The Discovery Center, the nonprofit facility serves approximately 400,000 visitors annually. Major operational support for the Museum is provided through generous support by Leadership Guild members including: JM Family Enterprises, Inc., Broward Health, Sun Sentinel and Wells Fargo.

The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours on most evenings. General Admission prices are $18 adults; $17 seniors; $14 children 2 to 12. Children under 2 are free. A General Admission Ticket includes admission to the Museum exhibits and one 45-minute IMAX® film seen in the 300-seat AutoNation® IMAX® 3D Theater that features the BIGGEST screen in South Florida. The Museum of Discovery and Science is at 401 SW Second Street, Fort Lauderdale, Florida 33312. For more information call 954.467.MODS (6637) or visit our web site at http://www.mods.org

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Maureen Kratz
KNEX BRANDS
(215) 996-7722 233
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