“Horsepower is never more prominently displayed than at a tractor pull and pullers strive to find every last bit of it in their tractors,” says Kyle Russell, Senior Director of Marketing for Case IH North America.
Racine, Wisconsin (PRWEB) December 14, 2011
Case IH, long recognized as a high horsepower leader in the field, will be putting some of that horsepower on display at the pulling track as the National Tractor Pullers Association’s (NTPA) official farm equipment brand. The announcement was made at the National Tractor Pullers Association 41st Annual Convention & Awards Banquet, in Columbus, Ohio on Saturday, December 3.
“Horsepower is never more prominently displayed than at a tractor pull and pullers strive to find every last bit of it in their tractors,” says Kyle Russell, Senior Director of Marketing for Case IH North America. “Providing more horsepower is Case IH's specialty and a primary focus for developing the world’s most powerful, productive and efficient tractors and equipment. This sponsorship is a great opportunity to connect tractor pullers and their fans with the Case IH brand.”
As the official farm equipment brand, Case IH will become a noticeable feature at NTPA Grand and Super National tractor pulling events. Case IH equipment will be working most of these events and all competing vehicles will display two Case IH decals on their pulling trucks and tractors. In addition to the visibility on the track, Case IH will be the presenting sponsor of the “NTPA Championship Pulling Series” shown three times weekly on RFD-TV.
Case IH will also contribute to the NTPA Grand National Points Fund, which awards the top five point leaders for each NTPA Grand National division, including Unlimiteds, Modifieds, Super Stock Diesel, Super Stock Open, Pro Stock, Super Farm, Light Super Stock, Two Wheel Drive Trucks, Four Wheel Drive Trucks, Super Modified Four Wheel Drive Trucks, Modified Minis and Super Semis.
The National Tractor Pullers Association was established in 1969 to institute safety and competition rules for pulling events. It is now the premier sanctioning body of truck and tractor pulling.
“Case IH, a common name among the tractor pulling community, already has a strong presence on the track at NTPA events,” explains Gregg Randall, NTPA's General Manager. “We are elated to have Case IH join the NTPA family and serve as our official farm equipment brand.”
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment – designed to meet today’s agricultural challenges. Challenges like feeding an expanding global population on less land, meeting ever-changing government regulations and managing input costs. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; site-specific farming tools and utility vehicles. Case IH is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).