milk&more Win Gold at the DMA's

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Dairy Crests online delivery service, milk&more won a prestigious industry award last night.


milk&more and their digital marketing agency Tug won gold in the Best Use of Search, Natural and Paid category at the annual DMA Awards ceremony at Old Billingsgate in London. The award looks for the best use of search engine marketing in generating a direct response.

Tug were praised for implementing a search engine marketing campaign to drive online sales on the milk&more site, using integrated PPC (Pay Per Click), SEO (Search Engine Optimisation) and link building. The campaign to build awareness was highly effective in driving consumers to register online.

The Direct Marketing Association (DMA) Awards celebrates the best in direct marketing, looking at the companies and agencies that demonstrate the power to innovate and educate, while enriching our culture and communities.

Emma Williams, Head of Marketing for milk&more, said: "We are absolutely delighted to receive this award with our agency Tug from the Direct Marketing Association. We briefed Tug to use SEM to grow awareness, increase visibility of milk&more in key locations and gain share of voice online, so we are thrilled that they delivered this and were also rewarded with this award".

The DMA Awards saw 39 companies compete for gold in 35 award categories including the famous Grand Prix award. The judging panel looked for strategy, creativity and results as the key judging criteria, with large and small organisations competing for prizes.

Phil Nunn, from Draft FCB and one of the DMA judges, said: "This campaign really pushed the boundaries, taking a functional search strategy to another level. Not only did it demonstrate the full potential of what search can achieve, but it delivered depth within each aspect, driving some fantastic results."

About milk&more is the direct, local, online grocery shopping delivery service from Dairy Crest and is known as ‘the little store at your door’. It combines the best of traditional milkman delivery with the convenience of modern online shopping. There are approximately 2,400 milkmen and floats delivering the milk&more service to more than a million homes and Dairy Crest milkmen deliver 500 million bottles of milk every year.

Simply place, check, or change your order online up to 9pm the night before your next delivery. No hassle, no queues, just a great service, brought straight to your door, all from the same friendly Dairy Crest milkman. milk&more offers everything from fruit delivery to breakfast cereal, and yoghurt to pet food online.


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Anne Jillings
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