Rob Garf Joins Demandware as Vice President of Product and Solutions Marketing

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Retail and ecommerce veteran to lead go-to-market strategy

Since its founding, Demandware has pioneered a fundamentally new and better way to serve retailers’ digital growth.

Demandware®, Inc., a leader in on-demand ecommerce, today announced that retail industry veteran, Rob Garf, has joined the company as vice president of product and solutions marketing. In this role, Garf will tap into his more than 20 years of retail industry experience working with companies such as IBM and AMR Research to drive Demandware’s go-to-market strategy, including the development of new product and solutions messaging and packaging for retailers and brands around the globe.

Garf will also be responsible for articulating the company’s vision and differentiation by driving Digital Commerce Management (DCM)-- Demandware’s cloud portfolio strategy to deliver seamless brand engagement and grow customer revenue across all channels, applications and devices.

“Rob is no stranger to the industry and the challenges retailers face,” said Jamus Driscoll, senior VP of marketing for Demandware. “He’s been on all sides of this business and his extensive knowledge and experience, combined with his foresight for where the industry is headed, is invaluable to our company as we continue to develop new ways to help our global clients deliver rich, innovative experiences to their consumers.”

With an impressive resume as a retail executive, strategy consultant and analyst, Garf is an established subject matter expert, strategist and thought leader in ecommerce across multiple verticals.

“Since its founding, Demandware has pioneered a fundamentally new and better way to serve retailers’ digital growth,” said Garf. “I am excited to join Demandware as it drives innovation and value to its clients and partners.”

Most recently, Garf served as the global retail strategy leader of IBM Global Business Services, where he helped clients develop global commerce strategies and implement consumer capabilities. Prior to joining IBM, he was vice president of Retail Strategies Service at AMR Research, where he led coverage of customer intelligence and multichannel operations.

About Demandware
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email info(at)demandware(dot)com.

Demandware is a registered trademark of Demandware, Inc.

Media Contact:
Christine Major
Corporate Communications Manager, Demandware
Office: 781-425-1228 Mobile: 603-743-4534
Email: cmajor (at) demandware (dot) com


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