Pure Web’s Online Reputation Management Enhances the Way Small Businesses Converts Prospective Customers to Paying Customers

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Online reputation management is the marketing tool most people have never heard of. Today, the success of businesses depends heavily on the type of information prospective customers can find online prior to purchasing.

If a company doesn’t look credible, they lose the customers forever. A positive review on the search results will help to turn a prospect into a customer before they even reach the company’s website or their physical store.

Today’s consumer is much more adept at researching companies prior to doing business with them thanks to the World Wide Web providing easy access to reviews and ratings. A Survey by Lightspeed Research shows that 62% of consumers use the internet to search for reviews and recommendations before they actually buy and consumer reviews are significantly more trusted than information coming from the business or manufacturer. A bad review or a consumer complaint turning up on the first page of Google will hurt you at the most sensitive point in the prospective customer’s decision making process. Too many of these experiences will cause prospective customers to choose competitors causing a decline in customer traffic and revenue. Online reputation management is an important area, though often overlooked, that all companies need to be concerned about.

Pure Web, a long standing online business solutions provider, employs reputation management to boost revenue to small businesses. Pure Web understands that the World Wide Web plays an increasingly instrumental role in enhancing an organization’s visibility and credibility. Pure Web recognizes that most consumers use Search Engines to research products, services, or businesses before becoming a customer.

“If a company doesn’t look credible, they lose the customers forever. A positive review on the search results will help to turn a prospect into a customer before they even reach the company’s website or their physical store”, says Mark Herlan, Pure Web’s Internet Marketing Analyst.

Companies, especially those who market services should be very careful about their reputation because ultimately service is all about people, physical evidence, and processes. If there is damage to any one of these, the company’s services would be instantly rejected by the prospective customers. Services cannot be easily replaced like a product, if they turn out faulty. Moreover, the quality of services is not the same everywhere. Hence customers give lot of importance to user reviews and become wary if they confront an unfavorable feedback. Pure Web has immense experience in safeguarding the reputation of small businesses that fall within this category.

Pure Web employs a multitude of strategies in building, maintaining and repairing online reputation. It streamlines SEO friendly press releases and can engage customers through newswire services, online newsrooms, social media, and other touch points on the web, both in the US and elsewhere in the world. Pure Web tracks the content written about a company on the web, both good and bad. Pure Web then develops a strategy that assists prospective customers discover relevant information about the goods or services they are looking to purchase.

About Pure Web:
Pure Web is an Atlanta based online services company that helps in fortifying businesses by making them more visible to a wide mass and secures the company’s reputation by offering prolific web services. Through years of website and design research, Pure Web has established a way to get any company up and running online efficiently, effectively, and easily. Pure Web paves the way for your business on the Web, Pure and Simple.

For more information please visit: http://www.purewd.com

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Stephen Fortmann
Pure WD LLC
770-441-4356 101
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