Facebook Savvy Helps Power Wine And Chocolate Bar’s Success

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AYZA Wine & Chocolate Bar, located in Midtown Manhattan, has achieved success in large part by connecting with customers on Facebook. Their remarkably large number of active Facebook fans has contributed to the recent opening of a second AYZA location in the West Village.

“AYZA started from nothing. Facebook gave us a way to expose more people to our new, sexy concept who had never heard of us before” said Aytac Nural, the co-owner of AYZA.

With the help of more than 14,000 Facebook fans, AYZA Wine & Chocolate Bar (AYZA) has gone from a little-known wine bar to a popular Midtown Manhattan fixture about to open a second location in the West Village. Even though AYZA’s Midtown bar has only 36 indoor seats and 38 outdoor seats, AYZA leapfrogged other much more famous restaurants and bars on Facebook by making their business as Facebook-friendly as possible.

“In the beginning, we didn’t know how to use Facebook to connect with customers, but we knew that Facebook was perfect for AYZA,” explains Aytac Nural, AYZA’s co-owner. The wine bar started a Facebook Page in summer 2009 with a relatively small marketing budget. Sensing the importance of social media marketing, AYZA’s owners hired Gourmet Marketing, a New York City online restaurant marketing firm, to devise and carry out a proactive Facebook marketing strategy that could reach potential customers through Facebook.

Gourmet Marketing customized their Facebook Page to fit AYZA’s needs, including business information, promotions, photos and reservations. Additionally, AYZA offered a free glass of wine if customers clicked the Like button on AYZA’s Facebook Page and became a fan.

Customers were able to share with ease after Gourmet Marketing made AYZA’s website more integrated with Facebook and their Facebook Page more engaging. Soon, the Facebook Page began gathering Likes at a fast rate. This was almost entirely from customers sharing, demonstrating that Facebook could be as effective as word-of-mouth marketing. Customers told their friends who then told their friends.

“AYZA started from nothing. Facebook gave us a way to expose more people to our new, sexy concept who had never heard of us before” said Aytac Nural, the co-owner of AYZA. “We were fortunate that many of our customers were active on Facebook and eager to let their friends know about AYZA.” Along with showing the marketing possibilities of Facebook, AYZA demonstrates how doing well on Facebook means knowing your customers’ online behavior.

“The enticing pairing of wine and chocolate that appeals to young urbanites made the perfect storm for building excitement on Facebook” said Marc Liu, Director of Business Development at Gourmet Marketing. “But AYZA’s growth on Facebook was only possible through integrating their optimized Facebook Page with the rest of their online marketing such as their email list, website and blog.”

The owners believe that the explosive growth in the number of Facebook fans played a substantial role in the decision to open a new location. From Facebook success, AYZA was able to reach customers online in many different ways such as through emails and the website. “AYZA’s success comes down to smart and dedicated restaurant owners who are willing to learn about the potential Facebook has to connect with customers,” said Marc Liu.

Recently, AYZA has recruited Gourmet Marketing for additional assistance to manage the day-to-day needs of their thousands of Facebook fans and Twitter followers.

"Everything online changes constantly" Aytac Nural said. "It is important that we keep up with customers and are ready for the next social media opportunity."

To learn more about AYZA Wine & Chocolate Bar, visit http://www.ayzanyc.com or http://www.facebook.com/ayza.wine.chocolate.bar.nyc
About AYZA Wine & Chocolate Bar
AYZA Wine & Chocolate Bar, located in Midtown Manhattan, offers its patrons the finest food and wine in an elegant, yet comfortable atmosphere, in which to dine, meet friends, or have drinks after work. AYZA’s combination of gourmet chocolate and fine wine makes it an NYC experience like no other. AYZA is opening a second location in the West Village in early December 2011.

Media Contact:
Marc Liu
Director of Business Development
Gourmet Marketing
646 353 6222


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