Designer Lingerie Boutique Journelle Opens New Store in NYC

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Elegant lingerie retailer Journelle reaches into Manhattan’s Upper East Side with its fourth store.

Luxury lingerie seller Journelle (, which caters to the modern woman, brought its expertise and wide selection of lingerie to New York’s affluent Upper East Side when it opened its fourth store on November 26, 2011. Located at 1266 Third Avenue, the 1,200-square-foot store is the third Journelle outlet in New York City, and its decor reflects the style of Journelle’s existing locations with designs implemented by London-based Von Preussen Pease Reynolds Architects.

Journelle is a designer lingerie store designed to provide women with lingerie that matches their own sense of inner and outward beauty. Journelle’s concept for the ultimate customer experience concentrates on understated luxury. The new location features many of the same basics carried in all of their stores, from brands like Chantelle, La Perla and Elle McPherson. In addition to these styles, the new location will also offer more luxurious pieces from designers like Jenny Packham and I. D. Sarrieri that will appeal to the Upper East Side clientele.

“We are very excited to open our fourth store on New York’s Upper East Side. We look forward to sharing our love of lingerie and the beautiful products we carry with the people in this great neighborhood!” says founder Claire Chambers.

Journelle was founded in New York City in 2007, and is a premiere lingerie store with three locations in New York and one in Miami, Florida, as well as a growing e-commerce business. Known for its high quality lingerie and impeccable presentation, Journelle offers a tastefully-curated selection of lingerie and focuses on providing customers with compassionate, expert assistance.

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Laura Maurer

Courtney Prince
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