New Southern Delaware Tourism Video Promotes “Beaches are Just the Beginning” Campaign

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Officials at Southern Delaware Tourism announce the premiere of their new promotional video, highlighting many of the area's natural, cultural and historic sites.

Fit young lifeguards watch over the masses like hawks, flocks of seagulls soar gracefully through the skies, children frolic in the salty waters and fishing boats can be seen out on the horizon – it happens every summer in southern Delaware, when the beaches inevitably become a hotbed of activity.

But the state’s largest county has so much more to offer, say tourism officials for Southern Delaware Tourism, the convention and visitor’s bureau for Sussex County, Delaware.

For the last several months, the county’s tourism office has been working with Errol Webber, a Maryland-based Academy Award winning filmmaker, on a new promotional video geared toward promoting the area’s unique natural beauty, culture and heritage.

That four-minute video premiered on Tuesday, Dec. 6, during Southern Delaware Tourism’s annual awards banquet, and can now be viewed by the public at http://www.visitsoutherndelaware.com.

“We are very excited to finally premiere this new video to everyone. It’s been a long time coming, but we are all very, very happy with the way it turned out,” says Scott Thomas, executive director of Southern Delaware Tourism. “There is so much to promote and so much to see here in Southern Delaware, and this video is a good way to showcase that in a very visual way.”

Webber spent several days in southern Delaware in early September, shooting at dozens of different sites throughout the area. Working closely with tourism officials, he has captured much of the essence that makes up the small town, rural way of life in southern Delaware, an area that relies primarily on revenue generated from tourism and agriculture for its survival.

Southern Delaware Tourism’s “beaches are just the beginning” campaign is geared toward letting out of state beachgoers know that there is much more to see and explore in southern Delaware, though the beaches are, and will continue to be, the anchor of the area’s tourism industry.

This video, along with other footage shot by Webber, will be used in Southern Delaware Tourism commercials shown on various cable TV networks throughout the mid-Atlantic region in 2012.

“While we realize how incredibly lucky we are to have a coastline as appealing as any in the country, we also want to let visitors know what else there is to see and do in Sussex County,” says Thomas. “If you come to the beach for a week and it happens to rain one day, come inland and explore some of the county’s historic sites, or dine is some of the area’s fine restaurants. I think you’ll find a lot of interesting things to do in this largely undiscovered part of southern Delaware.”

To learn more about southern Delaware, or to view the new four-minute promotional video, visit http://www.visitsoutherndelaware.com.

Southern Delaware Tourism supports and encourages the identification, development and promotion of sustainable, year-round tourism in Southern Delaware that contributes to economic growth and improves the quality of life. For more information, call Southern Delaware Tourism at 302-856-1818 or visit their website, http://www.visitsoutherndelaware.com.

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James Diehl
Southern Delaware Tourism
(302) 856-1818
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