Hanley Wood and QuinStreet Partnership Provides Contractors with High Quality Leads

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Hanley Wood, LLC and QuinStreet announce ProConnect, a new partnership designed to connect residential builders, remodelers, and contractor professionals with high quality consumer leads in the home services sector.

Hanley Wood, LLC and QuinStreet announce ProConnect, a new partnership designed to connect residential builders, remodelers, and contractor professionals with high quality consumer leads in the home services sector. Under the ProConnect label, QuinStreet is the primary source of home services consumer leads.

“We are thrilled to be partnering with Hanley Wood,” said Olumide Soroye, QuinStreet’s senior vice president. Soroye adds, “This combined effort of two industry powerhouses is expected to generate significant business for contractors. Hanley Wood’s readers will benefit from access to high quality leads sourced through QuinStreet’s industry-leading online media network. We generate leads from more than 200 home improvement websites.”

QuinStreet’s unique lead qualification system verifies the quality of leads using a blend of technology and screening by real people in real-time. This added step ensures that Hanley Wood contractors are connected with the best leads

“Our ultimate responsibility in this partnership will be to connect best-fit home improvement professionals with QuinStreet, under the ProConnect service, and to educate professionals about how to best approach and manage online lead generation,” said Erik Schulze, Hanley Wood’s director of audience development. “Our goal as partners will be to work continuously to maintain superior services for the Hanley Wood readers.”

The new service launched on November 16, 2011. Details of the ProConnect service can be found at http://www.hanleywoodproconnect.com.

About QuinStreet
QuinStreet, Inc. (NASDAQ: QNST) is one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.

About Hanley Wood
Hanley Wood is a leading business-to-business media company focused on the residential, commercial construction and design industries. Its diverse portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing and data services.

Hanley Wood is comprised of four operating platforms: Media, which publishes more than 20 magazines, featuring REMODELING, BUILDER and ARCHITECT magazines, along with related websites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as the Remodeling Show, World of Concrete, and the AIA National Convention and Design Expo that bring residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 750 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. http://www.hanleywood.com

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Erik Schulze
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