The Rainmaker Group Launches LRO 9.2

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LRO enhances user experience with advanced reporting and ease of use.

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The reports are easier to read, more user-friendly, and provide greater pricing details which have streamlined our weekly pricing calls. We can speak more intelligently as to why pricing needs to move one way or another.

The Rainmaker Group, the leading provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, today announces the release of LRO™ version 9.2, a significant update to its automated pricing software for owners and operators of multifamily housing units.

LRO 9.2 enhancements are focused on improving the overall user experience by providing more information, additional metrics, enriched reporting and a more streamlined interface. LRO 9.2 delivers greater efficiencies for our customers as they oversee their portfolio’s revenue management strategies,” said Andrew Rains, executive vice president of LRO for The Rainmaker Group. “It is a priority for LRO to consistently deliver more robust solutions, reports and results to our customers. The updates within LRO 9.2 will continue to help them successfully manage their revenue management programs.”

Users will gain access to stronger key performance indicators (KPIs) as well as reports with more details than ever. The enhanced reports – including pricing trend, weekly, new pricing, renewal pricing and market summary reports – are designed to streamline the user process and pricing recommendations. Some key enhancements to the reporting include:

  •     Additional KPI measures for quick, easy snapshots of pricing
  •     Optimized rents now viewable on Pricing Trend Report
  •     Updated Weekly Reports with stronger and additional operational metrics
  •     Streamlined communication for New Pricing Report

“One of the most significant changes for us in LRO 9.2 are the enhancements to the pricing trend reports,” explains Roopa Modur, revenue pricing manager for Lincoln Property Company, who began beta testing LRO 9.2 in September. “The reports are easier to read, more user-friendly, and provide greater pricing details which have streamlined our weekly pricing calls. We can speak more intelligently as to why pricing needs to move one way or another.”

Modur continued, “The addition of the amenities in the lease audit screen is also very helpful. It is a lot easier to determine how base rents are performing when you can see the amenity value on leases signed. You can quickly identify base rent trends and gain a stronger gauge of LRO’s performance.”

In addition to all the reporting enhancements found in LRO 9.2, other beneficial new features include expiration management premiums by unit type, updated leasing velocity calculations in the Dynamic Reference Rent Calculator (DRRC), bi-directional integration with AMSI, Vaultware competitive data feeds, average amenities in LRO dashboard and rents per square foot.

“The enhancements and features found in LRO 9.2 are direct results from ongoing interactions with our customers,” said Steve Cover, vice president of software development for Rainmaker. “We pride ourselves on addressing customer requests specifically and quickly to ensure they have the best user experience possible. It is with their help – their open, honest insights – that we can deliver the greatest product possible.”

Rainmaker LRO™ is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive affects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.

About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker's LRO™, and TribalREV™ solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Multifamily housing clients include leaders such as Archstone, AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, visit


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Nancy Nevins
The Rainmaker Group Ventures, LLC
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