(PRWEB) December 14, 2011
In December, Seventy Seven Diamonds, the unique diamond e-tailor with the world’s largest collection of diamonds, is set to launch a fantastic array of coloured diamonds to the site. The website will boast the largest selection of certified natural fancy coloured diamonds in the world online.
Originally launched in 2005, Seventy Seven Diamonds set out to be the forefront of the diamond market by being one of the most innovative online diamond companies to sell loose and set diamond jewellery in the UK. Following on from their huge success selling white diamonds online, the expansion into coloured diamonds is a natural response to the popular demand of coloured stones in fine jewellery.
Available in several hundred colours due to the large number of hues and shades caused by nature. These colours are generated by a range of tiny particles inside the diamond: blue is caused by boron, yellow by nitrogen, while many other colours like brown and caused by lattice defects. The intensity of the colour of the diamonds are graded from a range starting at fancy light through to fancy vivid at the top. If the diamond is combined with a very rare colour, the diamond becomes a true trophy asset to collectors.
Founders of Seventy Seven Diamonds, Tobias Kormind & Vadim Weinig says ‘We are very excited to announce the launch of coloured Diamonds to our site this month. Coloured diamonds have outperformed almost every other type of commodity investment over the last 10 years and have performed extremely well over a long period of time. This is a combination of the fact that some colours are extremely rare and a growing consumer demand of this rare commodity is now outstripping supply”.
These exquisite coloured stones can be purchased as a loose diamond online or alternatively, why not opt for the bespoke service at the London showroom in W1, where the in-house design team will work with you step by step to create the jewellery of your dreams!
Seventy Seven Diamonds London Showroom:
23/25 Eastcastle Street,