Companies will need to increase their marketing budgets to accommodate for Facebook marketing, which can be a daunting prospect
(PRWEB UK) 15 December 2011
SEO Positive has found that more and more clients are tuning in to the benefits of advertising on Facebook. Paid search and social media make for an unlikely yet winning combination as companies are able to target and interact with specific social groups in real-time.
While the website operates a similar Pay Per Click model to those of the major search engines, a report carried out by Efficient Frontier as recent as July indicates that marketers who are utilising Facebook ads are reporting a number of benefits to the system, such as heightened brand awareness, higher overall engagement levels and a notable increase in traffic to their flagship site.
However, the actual increase in the cost of Facebook PPC ads was also well documented by the high-profile performance management company. The average cost of buying PPC ads on the site was seen to increase by 22% throughout the second quarter of 2011, and the researchers were keen to suggest that “the longer brands wait to engage with consumers on Facebook, the more expensive it will become to acquire fans”.
Though the Best Practice Guide was initially released by Facebook back in April, its content is more relevant than ever today. Naturally, its usefulness depends entirely on the objectives of the company, but overall it provides marketers with an insight into the processes behind Facebook advertising and outlines a number of principles that are sure to aid the growth and success of the overall campaign.
Companies will need to increase their marketing budgets to accommodate for Facebook marketing, which can be a daunting prospect, but Lewis Austin, Social Media Marketer at SEO Positive, believes that the information in the document can and will help steer all Facebook PPC campaigns in the right direction and will help ensure that all extra expenditure will eventually convert to enquiries or sales.
“Though many believe Facebook PPC is still in its fledgling stages, we think that it’s likely to take off in 2012”, Lewis explains. “A guide such as this is incredibly useful for marketers who are new to the concept because it explains why businesses should get involved and how they can achieve real results without eating up their entire online advertising budget.”
SEO Positive recommends that all budding social media marketers (or those with experience in the field) take a look at the guide, but if businesses are struggling to make an impact on social networking sites they should get in touch with the company to find out more about their professional social monitoring and reporting services.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.