Miami, Florida (PRWEB) December 14, 2011
Ludus Athletics announced today that it was bringing some early Christmas cheer to 75 inner city middle school students at a fun filled fundraiser for the Irie Foundation on December 15th.
While Miami is home to the fourth-largest public school district in the country, thousands of children in the area still aren’t getting the education they need, or the resources to enable them to study and learn. In announcing the fundraiser, Ludus CEO Hamed Wardak said, “We are so proud to support the Irie Foundation. As a former refugee, I value education. DJ Irie has brought to my attention that many promising youth in this city really need better educational opportunities which will help them become more accomplished people.”
Founded by the Miami Heat’s DJ Irie, the Irie Foundation seeks to improve the lives of South Florida youth through educational and extracurricular opportunities that may not otherwise be available to them. With a particular emphasis on the arts, the foundation’s ultimate goal is to improve the graduation rate among the young people it serves. Said DJ Irie, “I'm extremely excited to co-produce this event with Hamed & Ludus. This time of year is all about spreading joy and goodwill and we share the same vision of a better South Florida through education & support of our youth.”
Ludus is an apparel brand inspired by the city of Miami. The metropolis is haven for fashion, beauty and entertainment. It is also known for its new green initiatives and support for philanthropy. By day, residents lead an active and healthy routine. At night, a diverse music scene energizes the city. The Ludus brand captures the spirit of all these elements in its apparel. It is an eco-conscious and philanthropic firm committed to fashion and fun. The Ludus motto is “Love the World”.
Ocean Drive Magazine will be the media sponsor of the event, which also be attended by NBA and UFC athletes including UFC Light Heavyweight Champion Jon Bones Jones. Florida Senator Davis Aronberg, with other politicians from the Miami area will also be in attendance. They will also distribute new ipods to 75 middle-school students attending the “Christmas Fairytale” themed fundraiser.
Media wishing to cover the event should contact Felicia(at)djirie(dot)com or Shannon(dot)maharajh(at)ludusathletics(dot)com