Johnson C. Smith University Contracts with Perceptis for Outbound Calling Program

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Mentor Project Aimed at Increasing Enrollment for the University

Strategic Support Solutions for Higher Education

Perceptis, a leading provider of help desk and customer support services to the higher education market, announced its contract with Johnson C. Smith University to provide an outbound calling campaign aimed at increasing enrollment.

Johnson C. Smith University, located in Charlotte, NC, had received a high number of inquiries via their website and several recruitment campaigns from prospective students. They were faced with a backlog of over 3,000 student inquiries that needed to be addressed in a short window of time. Representing JSCU and following scripted calls as guidelines, Perceptis agents called the high school candidates to answer their questions and encourage them to consider attending the university.

“This service is somewhat different than the typical help desk functions we support,” said Bill Bradfield, Perceptis CEO. “The results we are anticipating will potentially impact student enrollment, as well as retention, which has become a concern at the Chancellor and President levels at higher education institutions across the nation. We know this is a very important project as it marks a new type of offering that can have a huge effect.”

In addition to the initial group of calls, Perceptis agents made follow up calls to those candidates who qualified for scholarships, were missing information in their student records, and even to encourage them to enroll in a timely manner. Our agents were extensively trained to represent JCSU and to provide a high quality interaction with these young men and women interested in the University.

“The Perceptis agents are doing an outstanding job,” said Catherine Hurd, Dean of Enrollment at JCSU. “Just two weeks into the project, they had already contacted over 1000 students, and ultimately reached out to over 3400 students. This has really been an exciting and fruitful campaign for us in helping to drive enrollment.”

Results show that inquiries, applicants, and admits to JSCU are running ahead of the last two years.

About Perceptis
Perceptis is a leading provider of advanced help desk, customer support services and business intelligence to higher education. The company provides 24/7 support for IT, financial aid, human resources, recruitment, admissions, enrollment, retention, facilities and general switchboard. With a 21st century service model approach, the company’s focus is on providing exceptional customer service. Perceptis is recognized for the quality of its partnerships with customers and the precision with which it brings data to the services function – providing root cause analysis, process improvement and cost savings. Perceptis is a partner with Frontier Capital, a private equity firm providing growth equity to technology enabled business services companies. To learn more, please visit http://www.perceptis.com.

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Shelly Stata
Perceptis
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