New Research Brief Defines The Value OF A Best-Of-Breed Approach To Unified Communications

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Aberdeen Group report encourages an integrated approach when deploying UC solutions

A new research brief released today by Aberdeen Group defines the value of “Integrated Communications,” which Aberdeen defines as the integration of a comprehensive communications strategy with the wide variety of technologies that make employees more productive and responsive. In each of its recent communications and collaboration studies, top performing companies were more likely to have integrated enterprise communications with other enterprise applications, and with the most current approaches to technology delivery—including cloud computing, virtualization and mobility.

The research brief, Business Optimization through Integrated Communications, shows that with this kind of “best-of-breed” approach to communications technologies, enterprises gain a swifter and more seamless integration of premise- and cloud-based communications solutions, speeding return on investment and accelerating adoption of unified communications across the organization. The report is available for free download for a limited time.

The brief highlights the value of a core capability offered by Esnatech, a leader in cloud-enabled unified communications solutions. Esnatech’s unmatched ability to integrate with any voice, mobile and PBX system, and seamlessly connect those systems with applications such as Google Apps, VMware Zimbra®, Salesforce.com and Microsoft® Office365, gives enterprises the flexibility to build a solution that is ideally suited to their unique telecommunications environment.

“Corporate IT is changing from a traditional on-premise environment to an integrated ecosystem where Social, Mobile, and Cloud are a single platform which Aberdeen calls SoMoClo™,” states Hyoun Park, Research Analyst, Aberdeen Group. “As this shift occurs, companies seeking to optimize productivity and reduce the total cost of ownership associated with their communications environments are focused on integrating both mobility and cloud-based infrastructure. By doing so, they are better positioned to align technological functionality with business processes.”

Adds Esnatech’s CEO, Mohammad Nezarati, “To foster innovation organizations must untether their live communications and enable people to work from anywhere, on any device and through the channels that best fit their needs. Integrating social networks, mobility and cloud allow communication and innovation to happen at any time. We help our customers to leverage their current telecommunication investments and make big gains in productivity through integrated unified communications for their workforces.”

Esnatech’s award-winning UC solution, Office-LinX, is a multi-OS, application platform that delivers communication and collaboration solutions focused on rich presence, mobility and messaging for businesses. The Office-LinX solution makes it easy for enterprises to deploy integrated UC solutions with no need to invest in new telecommunications hardware.

About Aberdeen Group
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis.

About Esnatech
Esnatech is a global leader in cloud-enabled unified communication solutions. The award-winning Office-LinX™ platform provides today's hybrid enterprise with mobility, presence, and messaging applications that significantly improve workforce productivity. Office-LinX is interoperable with any voice, mobile and PBX system and seamlessly connects with cloud-based applications such as Google Apps, VMware Zimbra®, Salesforce.com and Microsoft® Office365. Through a global network of OEM and reseller partners, the Office-LinX solution has been deployed to millions of users and is available in more than 28 countries worldwide. For more information, visit http://www.esnatech.com.

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Laurie Myer
esnatech
206-849-7171
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