Many Support Banning Alec Baldwin from American Airlines

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A recent study conducted by M/A/R/C Research® finds that 68% of Americans are aware of the recent controversy involving actor Alec Baldwin and American Airlines, and 30% of respondents think American Airlines should ban Alec Baldwin from future flights.

A recent study conducted by M/A/R/C Research® finds that 68% of Americans are aware of the recent controversy involving actor Alec Baldwin and American Airlines, and 30% of respondents think American Airlines should ban Alec Baldwin from future flights.

Compared to other groups, respondents between ages 55-64 are most aware of the controversy. Asian Americans and younger respondents agree most that Alec Baldwin should be banned from future flights.

“This attitude and awareness research is fascinating,” says Merrill Dubrow, President, M/A/R/C Research. “The results show most Americans are so engaged with pop culture that they have strong opinions about this controversy.”

M/A/R/C collected 504 responses. The study began Friday, December 9, and concluded Tuesday, December 13, 2011. Respondents were from various backgrounds, age groups, income levels and ethnicities.

Respondents were asked 1) Are you aware of the recent controversy involving actor Alec Baldwin and American Airlines?; and 2) Do you think American Airlines should ban Alec Baldwin from future flights on American Airlines?

About M/A/R/C® Research

M/A/R/C® Research (http://marcresearch.com/) is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands. M/A/R/C’s teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Their core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions.

M/A/R/C helps businesses address consumer, channel and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Their proven, marketing-issue-focused solutions support clients’ brand-building efforts.

M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. They deliver research answers with a business perspective in the language of decision-makers.

M/A/R/C’s client-service locations are in Dallas, TX (headquarters); Greensboro, NC; Nashville, TN; New York, NY; and St. Louis, MO.

M/A/R/C Research is part of the Omnicom Group Inc. (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Kim Osterberg
M/A/R/C Research
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