The results were a dramatic The partnership has increased leads and customers generating 397 leads which converted to 21 new customers totalling $1,715,000 in additional revenue.
Seattle, Washington (PRWEB) December 15, 2011
Powell Custom Homes and Renovations today releases Web site and Lead Conversion Case Study showing an increase in revenue and leads through a partnership with TMR Direct using inbound marketing.
“We are extremely pleased with the results of our partnership with TMR,” said Brooks Powell, co-owner of Powell Custom Homes and Renovations. “We have had incredible response and growth since hiring these inbound marketing experts.”
Powell Custom Homes and Renovations was struggling with their overall web presence and was not getting sufficient traffic to the website or gaining leads since its creation.
Powell hired TMR Direct to help them gain traction on the web. TMR developed a complete plan that included the following activities:
- Optimize their current website
- Establish Powell's target audience
- Write blog articles targeting that audience (and optimize them for search engines)
- Build inbound links to strengthen the authority of the website
- Build out additional content on the website
- Create compelling call-to-action buttons to use for lead conversion
- Develop content offers (e-books and special reports) and landing pages to use for lead capturing
- Run a Google PPC campaign to drive additional leads
- Lead tracking (what pages are the leads going to?)
- Lead Nurturing (automated email follow-up to keep the leads warm)
- Use of social media to promote blog articles and expand Powell's web reach
- Monthly Analytics that include visitor to lead conversion and more importantly, lead to customer conversion
The results were a dramatic Increase in Leads and Customers generating 397 leads which converted to 21 new customers totalling $1,715,000 in additional revenue.
About Powell Custom Homes and Renovations
Powell Custom Homes and Renovations is a custom home builder and remodeler in the Seattle area. They have been in business for four generations and have built thousands of quality homes at affordable prices. Powell Custom Homes and Renovations always include upgrades that other builders charge extra for, and are dedicated to working with you through the entire home building process.
About TMR Direct
TMR Direct is a cutting edge inbound marketing company. TMR is your one stop shop for inbound marketing. If you're looking to grow your business, the experts at TMR are here to help!
If you'd like to talk about how we can help you grow your business with inbound marketing, give Blake a call at 719-636-1303 or send him an email at bpowell(at)tmrdirect(dot)com.