Kelley James to Headline "Rock Ball Presented by Waste Management" at Farmers Insurance Open

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Music-Driven After Party to Feature Popular Singer-Songwriter, DJs and More; Proceeds to Benefit Boys & Girls Club of San Dieguito

National recording artist Kelley James – widely acclaimed for his quick witted lyrics over acoustic guitars, hip hop beats and freestyle flows – will be the featured performer at the all-new “Rock Ball Presented by Waste Management” at the PGA TOUR’s Farmers Insurance Open. The event will take place on Saturday, Jan. 28 from 4 - 8 p.m. at the Century Club Pavilion presented by Centerplate located on the 15th green at Torrey Pines Golf Course. Proceeds will benefit the Boys and Girls Club of San Dieguito.

Peter Ripa, tournament director of the Farmers Insurance Open and incoming executive director of The Century Club, said the “Rock Ball” would be an exciting new addition to the Farmers Insurance Open. “We were inspired by similar ‘on the course’ concerts at other tournaments and this event is just one of the innovative ways we are appealing to broader audiences and engaging them at a PGA TOUR event. Most importantly, all of the proceeds benefit charity and will have a positive impact on children in our community through the Boys and Girls Club of San Dieguito.”

“Rock Ball Presented by Waste Management” event details:

  •     When - Saturday, Jan. 28, 2012
  •     Time – 4 – 8 p.m. (Kelley James goes live at 5:45 p.m.)
  •     Location - Century Club Pavilion (15th Green, Torrey Pines Golf Course)
  •     VIP Tickets - $150 (Buffet and 5 drinks per person – separate VIP platform)
  •     General Admission - $20 pre-sale/$25 door
  •     Tickets -

“We are proud to host this all new event in partnership with the PGA Tour, Farmers Insurance and the Century Club,” said Jason Rose, general manager and vice president of Waste Management of San Diego and Orange County. “Kelley James has such a huge following and it will be fun to see him perform on the 15th green and enjoy all of the other entertainment that night, too. And, our team at Waste Management will be working to make this event and the entire tournament ‘green’ as well.”

In addition to sponsoring the Saturday after party, Waste Management is providing waste and recycling receptacles and services and is working with organizers to help reduce the event’s carbon footprint. The company will pick up trash and recyclables using its environmentally friendly LNG-fueled trucks; recycle all commodities such as cans, paper and cardboard; and collect food waste that will be transformed into beneficial reuse.

Kelley James hinted that some of the golfers might even get in on the act.

“I’ve been playing PGA Tour events across the country this past year and it is amazing to see all of my fans enjoying entertainment on the course,” said James. “I’m excited to take the stage in San Diego and at one of the preeminent tournaments in golf. There are several golfers on the tour who are equally entertaining off the course, so don’t be surprised if they join me on stage for a song or two.”

As North America’s largest provider of waste and environmental services, Waste Management is on a quest for environmental performance, to maximize resource value and minimize environmental impact. Waste is a valuable resource. Waste Management takes innovative steps to maximize and recover the resource that is in waste. To learn more information about Waste Management, visit or Or, engage with Waste Management on Facebook and Twitter.

Founded in 1961, the Century Club of San Diego is a 501 (c) 3, non-profit volunteer organization that has generated over $22 million through the Farmers Insurance Open for worthy San Diego community charities. The 2012 Farmers Insurance Open marks the 50th anniversary of the Century Club of San Diego and 45th year at Torrey Pines. For more information, please call (858) 886-4653 or see


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Lauren Parenti
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