SMTP, Inc., Announces New Ecosystem Service Platform for Email Sending and Delivery, Cloud-based Messaging

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Recipient-Centric Platform Ensures Higher Delivery Performance, Empowers Email Marketing, Enterprise Senders with Customer Visibility, Advanced Reporting and Seamless Integration with 3rd Party Applications

"Our new Ecosystem Service Platform answers the call for companies that rely on email as their business communications and marketing medium of choice,"

SMTP, Inc. a leading global service provider of email sending, delivery and cloud-based messaging, today announced the launch of its new Ecosystem Service Platform (ESP). The latest innovation from SMTP (http://www.SMTP.com), ESP will improve email delivery rates while providing greater visibility for customers that includes more detailed delivery statistics and reporting, an API library for integrating SMTP services with third-party applications, and significantly increased sending performance.

Over the coming months, current SMTP customers will be migrated to the new service platform in two phases. Phase I of the migration to ESP, which is currently underway, will involve customers who subscribe to dedicated service plans. Phase II, which we forecast will begin in February 2012, will include SMTP customers with shared service plans.

Semyon Dukach, CEO of SMTP, noted that, “Our new Ecosystem Service Platform answers the call for companies that rely on email as their business communications and marketing medium of choice, and that need a proven mechanism to maintain a reliable and consistent delivery rate to the inbox.”

He continued, “This new offering reflects our company’s mandate of Recipient-Centric Management, through which the individual recipient is the central focus and the number, type and message results are monitored and reported as email communications continue to grow. SMTP.com is steadfast in its belief that an organization’s list of recipients – registered visitors or users, prospects, customers, former customers, investors, partners – is a strategic investment that must be carefully managed to optimize maximum value and protect it from abuse.”

Also of note, is that in the coming months, SMTP will introduce additional features that further enhance the ESP. In its initial release, ESP will boast new features and functionality such as: Advanced Reporting and visibility into recipient Spam complaint statistics; APIs for use by application developers; Adaptive delivery; and a flexible account structure for segmenting a single monthly plan across multiple senders.

SMTP provides cloud-based messaging delivery solutions that manage recipient communications across multiple applications, departments and channels in order to optimize engagement and increase message receipt and effectiveness. The Company, which recently reported a 70% increase in net revenue for Q3 2011, combines technology with expert management, 24-hour availability, service and support to achieve its exceptional standard for customer satisfaction and growth.

ABOUT SMTP, Inc.
SMTP (http://www.SMTP.com) is a leading provider of cloud-based services to facilitate email deliverability, including bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Our services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves. SMTP, Inc. is based in Cambridge, Massachusetts and on the web at http://www.smtp.com.

Safe Harbor Statement
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "explores," "expects," "anticipates," "continues," "estimates," "projects," "intends," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing new customer offerings, changes in customer order patterns, changes in customer offering mix, continued success in technological advances and delivering technological innovations, delays due to issues with outsourced service providers, and various other factors beyond the Company's control.

http://www.SMTP.COM

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