Marketing Pro Offers Essential Social Media Tips

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As social media continues to dominate digital marketing world, marketing pro Amy Swanson provides business owners with five social marketing rules of thumb.

In case there was ever any doubt, social marketing does not seem likely to disappear any time soon. According to a recent Nielson study, Facebook is the single most popular third party app on Android smart phones, with more than 80% of users between 18 and 24 using Facebook regularly. What this means is that Facebook is a major source of exposure for companies savvy to social marketing. According to marketing professional Amy Swanson, who specializes in social marketing at the Atlanta firm BigSwitch Marketing and Design, it has never been more important for small businesses to implement social media campaigns.

“The way people get information, in this day and age, is typically through Facebook or Twitter,” notes Swanson. “That makes social networking a major tool that small businesses simply must utilize in order to compete.” Swanson goes on to offer five essential tips for business owners seeking to board the social marketing bandwagon.


According to Swanson, mastering the right tone and content of a good social marketing campaign can boost sales and increase customer loyalty.

1. Remember to be human: Forming meaningful client relationships means writing as a person, not as The Company.

2. Know your audience: One of the biggest assets of a social marketing campaign is that it allows a company to know who its clients are and what they care about.

3. Don’t forsake communication for technology: Make sure that the emphasis is always on talking with clients, not talking at them.

4. Listen to the client: Companies all claim to do this, but social networks provide a peerless platform for actually listening to customer needs.

5. Define a strategy: Think clearly about the company’s goals and identity before launching the Facebook page.

Swanson notes that social marketing involves some degree of trial and error, but being clear from the get-go about expectations and strategies can go a long way toward social marketing success.


Amy Swanson specializes in social marketing campaigns at the Atlanta-based firm of BigSwitch Marketing and Design.


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Micheal McGarity
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