The hype has to be balanced by the reality that mobile payments could well be a solution to a problem that does not exist.
Chicago, IL (PRWEB) December 15, 2011
The hype around mobile payments keeps growing, but prognosticators are overlooking a number of barriers that will determine whether mobile payments,and enabling technologies like NFC, will flourish or stall. BillingViews has identified the key factors that can undermine mobile payments in a new presentation entitled “The Seven Barriers to Mobile Payment Adoption” available at http://www.billingviews.com.
“Common sense dictates that not only are the messages designed to attract customers to mobile payments flawed, but there are also serious issues that can affect adoption,” says Alex Leslie, Publisher of BillingViews. “None of these barriers is insurmountable, but they need to be addressed now. The hype has to be balanced by the reality that mobile payments could well be a solution to a problem that does not exist. Today's card swipes are not inconvenient and phones can be hacked. The giants who are driving this industry need to rethink their approach,” says Leslie.
The seven barriers, as identified by BillingViews, are:
1) Uncertainty and complexity of fees
2) The threat of heavy handed regulation
3) Too many competing technology enablers
4) Major players failing to commit to a consistent path
5) Inability to find a problem for which NFC is actually the best solution
6) Balancing simplicity and speed with security
7) A failure to identify a truly compelling advantage for consumers
The problem with much of the hype surrounding mobile payment’s potential is that it often fails to examine the details of how mobile payment will emerge, what the motivators are for consumers to adopt it, and which competing technologies align best with the needs of both merchants and consumers. Until and unless these barriers are overcome, mobile payment is likely to remain an exciting idea that serves no winning purpose in the rapidly evolving payments market.
BillingViews is the global home for billing expertise and intelligence in the communications and media industries. Its goal is to facilitate dialogue between executive level billing and IT decision makers and the greater communications and media IT marketplace through focused, data-driven research and publications. BillingViews content is available free at http://www.billingviews.com.