HPD Architecture Headlines Three Key Speaking Engagements at American Institute of Architects (AIA) Conferences, Fall 2011

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Larry Paschall, AIA and Laura Davis, AIA, IFDA Conduct Two Presentations at the Texas Society of Architects/AIA’s Annual Conference, Dallas; Workshop Session at Architecture Exchange East 2011 – Virginia Society AIA, Richmond, VA

“Along with showcasing their actual experiences in precise and beneficial ways, the backbone of Larry and Laura’s presentation was the excellent workbook,” said Lira Luis, AIA, Atelier Lira Luis, LLC.

Larry Paschall, AIA, and Laura Davis, AIA, owners and vice-presidents at HPD Architecture LLC, a full-service architecture and interior design firm specializing in residential, commercial, and institutional architecture, engaged audiences with three distinct speaking engagements in October and November, 2011. Paschall and Davis, registered architects, have leveraged their experiences with their own firm as well as personal expertise in outreach efforts to both their profession and community.

At The Texas Society of Architects|AIA’s 72nd Annual Convention in Dallas October 27-29, 2011, Paschall and Davis provided two presentations. The first, “Balancing Work and Business Development in a Recovering Economy,” explored the disadvantages of the “on and off” approach to business development and why marketing is more like a “daily vitamin and less like a pain reliever.” Paschall and Davis also shared their insights and guidelines to the audience participants on evaluating and prioritizing which marketing strategies are working for their firms.

Paschall and Davis’ second presentation during the TSA convention, “Raising a Balanced Intern,” focused on ways to create an intern management program that incorporates intern development with day-to-day firm activities. Both speakers outlined tools and techniques to empower and motivate interns to leverage their strengths and pursue individual passions and interests. Paschall and Davis touted the “win-win” benefits of such a program for both the firm and the interns. As they affirmed at the end of their presentation, “Investing in interns is really investing in the future of your firm.”

“Like the elephant in the room, this topic is not something most firms really want to address,” said L. Paul Woods, AIA, CSI, who attended the session. “All the accessibility, liability and green seminars won't mean much if we don't have a committed and enlightened base of young practitioners like Larry and Laura to carry it forward.”

On November 2, 2011 in Richmond Virginia, Paschall and Davis conducted a three-hour workshop at Architecture Exchange East (ArchEx) 2011, the annual conference of the Virginia Society AIA. Titled, “So You Think You Want to Start a Firm?” the two presenters provided a “hands-on” working session as they guided workshop participants through the basic business processes and the intricacies involved with identifying personalities and skills of potential business partners to provide balanced leadership for the firm. In addition, Paschall and Davis shared their insights about the importance of leveraging effective business referral sources and the communication tools to build a firm’s brand and reputation in the community.

“Along with showcasing their actual experiences in precise and beneficial ways, the backbone of Larry and Laura’s presentation was the excellent workbook,” said Lira Luis, AIA, Atelier Lira Luis, LLC. “It is very practical and I am using its contents as guidelines as to where I will take my own firm.”

About HPD Architecture LLC
Dallas-based HPD Architecture LLC is a full-service architecture and interior design firm specializing in residential, commercial, and institutional architecture. Since its inception in December 2007, the firm has focused on new construction, renovations, and additions for private residences, corporate and medical offices, and universities. http://www.hpdarch.com

About The Texas Society of Architects|AIA
The Texas Society of Architects|AIA is the voice for Texas architecture, supporting the creation of safe, beautiful, sustainable environments. The society held its 72nd Annual Convention and Design Products and Ideas Expo in Dallas, October 27-29, 2011. http://www.texasarchitects.org

About Architecture Exchange East (Arch Ex)
Architecture Exchange East (Arch Ex) is the annual conference of the Virginia Society AIA. ArchEx is the mid-Atlantic region’s premier conference and expo for architects, engineers, interior designers, landscape architects and planners. In its 24th year, ArchEx 2011 was held Nov. 2–4, 2011, in historic Richmond, VA. http://www.aiava.org

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