New Study Reveals Franchise Portals Generate Organic Search Engine Traffic for Franchise Organizations

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New technology proves that site visitors to FranchiseOpportunities.com proceed to search Google and other search engines to locate the web site of individual franchise companies of interest.

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In fact it was visiting our site which allowed the entrepreneurship seeker to discover the individual franchise concept in the first place. This study proves unequivocally that we provide value to franchise organizations well beyond traditional methods.

FranchiseOpportunies.com is a leading franchise industry recruitment web site that catalogs franchises for sale in various industries, investment levels and geographic regions.

Individuals looking to research franchises and business opportunities use the free tools on FranchiseOpportunities.com to research various franchises that are actively seeking new store operators and reach out for more information from the franchise organizations.

A year-long study conducted by FranchiseOpportunities.com proved that entrepreneurship seekers that visit their franchise portal web site conduct further research on franchise companies they first discover while using FranchiseOpportunities.com by utilizing search engines to find the web site of individual franchise opportunities that pique their interest.

The study involved visitor tracking software that indicates when a person who first visits FranchiseOpportunities.com eventually visits the franchise information web site of participating franchisors.

"The technology proves that web searchers interested in businesses they can open use FranchiseOpportunities.com in their research activity" says Garth Snider, president of FranchiseOpportunites.com.

"The reason this is significant is that the use of this technology has helped us understand the web searching behavior of individuals considering opening their own business. It has allowed us to prove to our advertising clients that advertising on franchise portals like ours has a secondary benefit of providing traffic to a franchise company's web site directly from our site or from search engines like Google."

The study reviewed data collected by the software that included visitor I.P. address, date and time, the web page on FranchiseOpportunities.com first visited and the web page on participating franchise organizations web sites first visited by individuals that migrated from one site to the other.

Site visitors to FranchiseOpportunities.com can research hundreds of individual franchise concepts and if they so choose, complete an information request form to ask for additional information and contact from franchise concepts that appeal to them.

The study results confirmed what had been suspected by FranchiseOpportunities.com for several years, that web site visitors that do not wish to complete a form with their personal information still have a strong desire to get information on individual franchises, according to Snider. The study confirmed that visitors simply utilize search engines such as Yahoo and Google to locate the franchise organization’s own web site and further their research by reading the franchise development information on the individual web sites owned by the franchise companies themselves.

Snider stated “This study proves that advertising on franchise portals leads entrepreneurship seekers to use Google to find more information about an individual concept. That shows that they’re really interested.

“Our trouble point is that because those visitors that leave our site, conduct a web search, then arrive on a franchise organization’s web site will be indicated on web site analytics programs such as Google Analytics as coming from Google. So franchise companies think Google is the genesis of people interested in opening a unit of their franchise.

“In fact it was visiting our site which allowed the entrepreneurship seeker to discover the individual franchise concept in the first place. This study proves unequivocally that we provide value to franchise organizations well beyond the traditional lead generation performance that we have provided for over a decade.”

The study was conducted over a one year period beginning in October of 2011. The set of franchise organizations that participated in this study represented in excess of 100 unique brands.

About FranchiseOpportunities.com:

The web site FranchiseOpportunities.com is a free-to-use resource that offers initial and detailed information on franchise opportunities. Entrepreneur seekers can search FranchiseOpportunities.com for franchises and business opportunities by geographic location, investment amount and industry.

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