StrongMail's Agency Services team recently worked with Travelocity on a highly successful winback campaign that helped to increase the company's bottom line by 12.3%.
Redwood City, CA (PRWEB) December 15, 2011
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource for developing successful winback campaigns. Titled "The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs," this new whitepaper provides detailed steps that email marketers can take to effectively plan, implement, test, measure and optimize multi-step reengagement programs.
It's not uncommon for half of a brand's email subscriber list to be unengaged, which severely limits the potential of ongoing email programs. And while the relatively low cost of email marketing might make it tempting to continue to send messages to lapsed subscribers, such an action could impact future deliverability due to new engagement filtering recently adopted by major ISPs. Conversely, an effective winback program can increase both engagement and bottom-line revenue. StrongMail's Agency Services team recently worked with Travelocity on a highly successful winback campaign that helped to increase the company's bottom line by 12.3%.
From building the internal business case to implementing and optimizing a multi-step program, this best practices guide provides detailed steps, case studies and examples for launching a successful winback program that drives incremental revenue while maintaining customer satisfaction.
"The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs"
- Tips for segmenting your audience based upon engagement
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing engagement and results
- Real-world examples from successful programs
Visit http://www.strongmail.com to learn more about our lifecycle and other email marketing solutions.
ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.