Seattle, WA (PRWEB) December 15, 2011
Wetpaint, a next-generation media company, today announced that Wetpaint Entertainment now attracts more than six million unique visitors monthly, a 220% increase over a year ago. The company credits its proprietary Social Distribution System as the primary reason for this rapid growth. Wetpaint Entertainment, which Wetpaint launched just 15 months ago, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars, and fashion. It is now one of the leading sources for information, especially on top-rated television shows, in the highly-crowded and competitive entertainment news space.
Over the last two years, Wetpaint has developed the world’s most advanced technology and expertise in social publishing and distribution. This patent-pending system, called the Wetpaint Social Distribution System, is based on cutting-edge analytical methods that provide an accurate, real-time, and continuously-updating picture of audience interests and responsiveness. The techniques are captured in a proprietary Dynamic Playbook that is updated daily and used to drive maximum value for, and from, the audience. The system revolutionizes the relationship between publisher and audience by bringing real-time data to content-creation and programming; all by using the social web to both gather data about, and drive engagement of, the audience.
Wetpaint Entertainment covers TV shows such as The Bachelor/Bachelorette, True Blood, American Idol, Jersey Shore, and the Kardashians, among many more. In addition to 27 of the most popular TV shows, it also reports on the biggest celebrity news in the general entertainment industry. The site provides exclusive interviews, recaps, spoilers, bios, fashion advice, and more, all packaged in a rich visual format with countless new photos daily.
Wetpaint’s proprietary real-time technologies not only predict which topics will be most interesting to its audience, but also optimize the packaging and distribution of every item of content to reach fans on Facebook, Twitter, and mobile devices. Wetpaint Entertainment attracts more than 25 million page views monthly and has over a million Facebook fans.
“We launched Wetpaint Entertainment into the saturated entertainment news market a little over a year ago and have created a smash hit by using our Social Distribution System,” stated Wetpaint Co-Founder and CEO, Ben Elowitz. “This remarkable accomplishment is a testament to our unrelenting focus on rapid experimentation, cutting-edge social analytics and distribution, and a lively and fresh editorial voice.”
Company Experiences Momentum on Various Additional Fronts
In addition to reaping the rewards of its Social Distribution System, Wetpaint has shown strong momentum on several other fronts which are listed below.
In separate news, Cambio Group announced today that it was selected for the exclusive advertising representation of Wetpaint Entertainment starting in 2012. Please see related news release on the Wetpaint Company News page.
Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences. The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than six million unique visitors and 25 million page views monthly. It also has over a million Facebook fans. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.
# # #