Pacific Union Financial, National Mortgage Banker, Unveils New iPhone Application

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Free Product/Pricing application is designed to allow mortgage brokers to price and qualify loans on the go.

Pacific Union Financial, a national mortgage banker headquartered in Walnut Creek, CA, has launched an iPhone application that allows mortgage brokers to price loans easily and accurately from their iPhones. This is representative of Pacific Union's recent initiative geared towards integrating technology to a greater extent in their business.

"Truth be told, we were in the dark ages from a technology standpoint leading up to 2011. When we hired Ali Vafai as President of Pacific Union this year, we not only acquired a brilliant, forward thinking mortgage banking professional, but we also had our first taste of someone who knew how to help us become more efficient and customer friendly via technology. He was the architect of the iPhone app and our FLOW pricing/eligibility engine- I'm not a particularly tech savvy guy and even I can tell the results are phenomenal," said Evan Stone, Chief Executive Officer of Pacific Union Financial.

Mortgage companies for years have tried to leverage technology to cut costs and become more efficient, but Pacific Union Financial feels that this is only half of the issue.

"We view technology not only as a tool to increase efficiency, but also as a platform to interface in a more user friendly and convenient way with our customers. I have listened to our customers' wish lists, and we feel that the iPhone app is a great way to assist loan officers that seem to be increasingly mobile in their efforts to originate loans. To the best of my knowledge, we are the first wholesale mortgage lender to introduce an iPhone app of this kind. Our clients can look forward to more user friendly, approachable technology releases designed to help them with their businesses," said Ali Vafai, President of Pacific Union Financial.

Pacific Union Financial is a national mortgage banker that originates loans through its retail, wholesale and correspondent channels. Founded in 2004, the company employs 362 people out of its 5 offices.


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Staci Hughes
Pacific Union Financial
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