“Online marketing channels are becoming far too important to be overlooked. The rapid growth combined with new channels and ad formats create a challenge for marketers to stay up-to-date and prioritize within the digital space.
Charlottesville, VA (PRWEB) December 15, 2011
Amanda Chaney, Account Director, and Avelyn Austin, Senior Account Manager, of the search engine optimization firm Search Mojo, will headline a free webinar discussing the top ten innovative tactics for search in 2012. The Top 10 Resolutions for Search in 2012 webinar will be held on Thursday, January 5, 2012 at 2:00 p.m. ET.
“US digital spending is set to grow 20% in 2012 to over $41 billion dollars.*” said Chaney. “Online marketing channels are becoming far too important to be overlooked. The rapid growth combined with new channels and ad formats create a challenge for marketers to stay up-to-date and prioritize within the digital space. This webinar will highlight the top areas for development and improvement in search for 2012.”
During this webinar, experts from Search Mojo will take you on a quick journey through the world of search in 2011 and show you how to prepare your marketing campaigns for 2012. They will review the big updates and developments you should be focusing on in the New Year.
The presentation will cover the following topics:
o Fresh – the importance of fresh content and the recent Fresh Algorithm update
o Social – Google+ for businesses and how social profiles improve linking and brand visibility
o Panda – how do these updates effect sites and how to prepare for algorithm changes
o Rich Snippets – What are they? How are they changing the face of search?
o Digital Assets – how to optimize these assets to be more search friendly
o Ad Extensions – use these to take up more space on the SERP, improve CTRs and provide users with more information about your business
o Quality Score – What is it? How to improve it?
o Conversion Tracking – Why it’s important? What should you be tracking?
o Landing pages – Focus on conversions, customized content, and instant ad previews
o Testing – Test everything!
The presentation is designed for:
All marketing professionals who will work with online marketing channels in 2012 will find this webinar informative. The Search Mojo Experts, Amanda Chaney and Avelyn Austin will cover important topics for optimizing both PPC and SEO marketing channels. This webinar will provide attendees with actionable items and tips for improving online campaigns immediately. Amanda and Avelyn will also answer questions to help all levels of online marketing experience, from the novice to seasoned expert.
Online registration for the webinar is available at: http://www.search-mojo.com/webinar
About Amanda Chaney
Amanda Chaney joined Search Mojo in November 2008 and serves as an Account Director, managing both SEO and PPC campaigns for clients. She develops the SEO and PPC strategies for her clients and manages the daily tactics to improve performance and manages an account management team. Her clients have included MazdaUSA, BookCircus, DS Cases and Liberty Tax Service. Amanda graduated from James Madison University with a degree in Business with a Marketing concentration.
About Avelyn Austin
Avelyn Austin joined Search Mojo in March 2008 and serves as a Senior Account Manager, working with clients across various industries to develop and carry out search engine marketing campaigns. Avelyn’s team manages both search engine optimization (SEO) and pay-per-click advertising (PPC) campaigns. Her clients have included Clorox, Nestle, MoMA, Georgetown University School of Continuing Studies, Meridian Systems, WPS Health Insurance, and others. Avelyn graduated from James Madison University with a Business Degree in Marketing and Management.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
*Forrester Research, Interactive Marketing Forecasts, 2011-2-16 (US) as cited in Advertising Age, August 24, 2011.