Two Viator Apps Named Among Best Travel Apps of the Year by Apple

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Viator Tours and Activities App for iPhone and iPod touch and Viator Ultimate Experience Guide for iPad Win Top Honors by Helping Travelers Research and Plan Amazing Experiences Viator Extends All Mobile Users 10% Off Tours and Activities* Booked By December 31

Viator – the leading resource for researching and booking more than 9,000 tours and activities in 800-plus destinations in more than 150 countries – announced today that the company’s recently launched mobile travel apps have been named by Apple to the App Store Rewind 2011 list of the top five travel apps of the year for the U.S. App Store. The free Viator Tours and Activities for iPhone and iPod touch and the free Viator Ultimate Experience Guide for iPad launched in May of this year.

The App Store Rewind 2011 selections highlight Apple’s picks for the year’s top five iPhone and iPad apps and games in multiple categories, reflecting both editorial selections and top sellers of the year. Viator was among an elite group of top global companies to have two separate apps selected from among the universe of more than 500,000 iPhone apps and 140,000 iPad apps.

“We’re honored that Apple recognized our new iPhone and iPad travel apps as best-of-the-best this year,” said Ms. Barrie Seidenberg, president and CEO of Viator Inc. “Providing travelers with on-the-go access to the best things to do in destinations around the world was a major initiative for Viator in 2011. This recognition lets us know we’ve delivered useful and exciting apps to Apple consumers, but we won’t rest there as we will continue to raise the bar with even more exciting mobile initiatives planned for Viator in 2012.”

Each app provides access to Viator’s worldwide selection of tours and activities – everything from a Sydney Harbour New Year's Eve Cocktail Cruise to a Private Viewing of the Sistine Chapel and Vatican Museums to tickets to a popular Broadway show. All of Viator’s activities are pre-screened for quality, value and service and validated by more than 300,000 traveler reviews and photos.

  •     The free Viator Tours and Activity App for iPhone and iPod touch is designed for on-the-go travelers, enabling them to locate (via GPS), share and book unforgettable activities – in advance or up to the last minute – in just a few taps. Features include What’s Near Me, What Can I Do Today, Deals & Discounts and e-Vouchers and a newly launched collection of exclusive video previews offering a sneak peek into some of the most popular activities around the world
  •     The free Viator Ultimate Experience Guide for iPad is an inspirational travel tool, designed as a never-outdated guidebook featuring the best experiences in the world’s most popular cities complemented by original expert commentary, customized city guides and navigation via a 3-D globe.

To celebrate this achievement, Viator is extending a 10 percent discount on its worldwide portfolio of tours and activities* for app users, valid through the end of the year. App users booking through the Viator iPhone app or via the Viator iPad app can simply enter FOV10 to instantly receive the discount.

The App Store Rewind for 2011, including the Viator apps, can be viewed in the Apple App Store at

Note: * This offer expires on December 31st, 2011 and cannot be applied to existing bookings and cannot be used in combination with any other promotion or discount offer. This discount is available for new online or app transactions only and cannot be applied to any existing booking. Bookings made by phone are not eligible for online discounts. This offer is not valid Disney theme parks and attractions.

Viator is a trademark of Viator Inc. registered in the U.S. and other countries. Viator Ultimate Experience Guide is a service mark of Viator, Inc. iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Viator
Viator® is the world’s leading online resource for travel experiences, providing access to more than 9,000 tours, attractions and activities in 800-plus destinations in more than 150 countries. Viator– the Latin word for traveler – offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such more than 300,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator’s in-house travel experts hand-pick trusted local operators to ensure quality, value and service, all backed by a low-price guarantee. Viator sells its products through, the Viator Tours and Activities App for iPhone, the Viator Ultimate Experience Guide for iPad, eight local language sites for the European and Japanese markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world’s largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Kate Sullivan
(973) 568-7589


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