Companies shouldn’t be put off by the fact that Bing is largely unexplored territory for many marketers
(PRWEB UK) 16 December 2011
The Pay Per Click advertising model has become one of the most cost-effective and lucrative ways to market a brand on the web. According to the latest State of Search Marketing Report from industry authority eConsultancy, nearly 80% of the survey’s respondents are engaging in PPC or paid search activity (either as a standalone advertising channel or combined with other methods such as search engine optimisation), which demonstrates that the competition within this sector is huge.
While many companies run their campaign with Google, utilising the organisation’s popular Adwords software, many businesses are also spotting the potential of other search engine platforms such as Bing. Bing has been steadily increasing its market share in this area for many years and is fast becoming a force to be reckoned with. As such, the PPC team SEO Positive has announced its intention to offer Bing PPC management options from early 2012 alongside its current wide range of paid search services.
Evaldas Balcius, the SEO agency’s leading Pay Per Click specialist, feels that companies shouldn’t be put off by the fact that Bing is largely unexplored territory for many marketers.
“By investing in the platform sooner rather than later, businesses will be exposing their brand to an expanding audience and are likely to gain an edge over their competitors, as many rival companies may not have tapped into Bing’s potential yet”, explains Evaldas.
SEO Positive’s specialist team is quick to stress that companies can cost-effectively run campaigns with Google and Bing simultaneously, no matter what their level of experience with the programmes. All businesses approaching SEO Positive for any related PPC management service should be aware that the entire team behind this division of the company is professionally qualified, possessing Google Analytics and Adwords accreditations alongside years of experience of running similar search campaigns.
All marketers interested in Bing Pay Per Click management are invited to get in touch with SEO Positive early next year for more information.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.