89 Degrees Offers PACE White Paper -- Shares Technique for Innovative Marketing Optimization to Boost ROI

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89 Degrees is sharing a free white paper on its proprietary PACE methodology to guide businesses in maximizing their marketing return-on-investment.

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Begin scoring your business marketing performance by using 89 Degrees’ online PACE Scorecard at http://www.89degrees.com/pace.htm

89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, is sharing a free white paper on its proprietary PACE methodology to guide businesses in maximizing their marketing return-on-investment.

The white paper, “Pick Up the PACE: Accelerating Your Pathway to Advanced Customer Engagement”, outlines 89 Degrees’ PACE technique, step-by-step, to assess marketers’ ability to leverage data-driven programs and formulate a plan for optimizing performance.

The PACE methodology is made up of four distinct pathways to marketing optimization and ad¬vanced customer engagement: program optimization; channel optimization; customer optimization; and enterprise intelligence. The process is designed to help marketers assess their current position within each pathway and devise a plan for improving customer engagement across marketing programs, initiatives, and the enterprise.

As shown in the paper, typical PACE results include:

  •     Between 50% and 100% improvement in program performance
  •     45% increase in channel efficiency and a 20% reduction in deployment costs
  •     An aggregate 300% improvement from implementing a multi-year PACE optimization roadmap

Marketers reading the white paper will learn how to set goals for customer achievement and how to achieve those goals along the four pathways, in addition to learning from successful examples by major retailers. They will also be able to judge their own performance by completing the PACE scorecard, get a custom analysis of their results, and have their response included in the landmark PACE survey and study. The PACE Study will report best practices, challenges and opportunities in these marketing optimization methods as revealed by surveyed companies.

89 Degrees President Phil Hussey also recently addressed PACE as keynote speaker at the National Center for Database Marketing Conference on December 14 at Caesars Palace in Las Vegas, where he presented research from fifty prominent, surveyed companies to reveal more than twenty attributes of data-driven marketing, as established by the proprietary PACE methodology.

Download the White Paper
Download the free PACE white paper at http://bit.ly/tK6XR3 to learn how this technique has worked for major retailers and to see how your marketing measures up against the proven PACE methodology.

Score Your Marketing
Begin scoring your business marketing performance by using 89 Degrees’ online PACE Scorecard at http://www.89degrees.com/pace.htm . Once completed, you can choose to contact 89 Degrees to review your profile with experts for advice on how to best optimize your marketing for the future.

About 89 Degrees
89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at http://www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera(at)89degrees(dot)com

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Jim McNulty
StandPoint Public Relations
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