newBrandAnalytics Named Venture Summit Mid-Atlantic 100 Company of the Year

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Recognized for innovative, game-changing social business intelligence solutions

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“A mid-Atlantic success story, newBrandAnalytics aims to shake up the service industry's way of ensuring customer loyalty,” says Tony Perkins, founder and editor at AlwaysOn.

newBrandAnalytics, the leading provider of business intelligence from social media customer feedback, announces that it has been named the Venture Summit Mid-Atlantic 100 Company of the Year. Earning this distinction recognizes the way newBrandAnalytics has transcended the listening platform category and is pioneering a new arena of social business intelligence.

newBrandAnalytics and the Venture Summit Mid-Atlantic 100 companies were honored recently at the IMPACT Venture Summit Mid-Atlantic event which showcases the most promising emerging technologies and new entrepreneurial opportunities.

newBrandAnalytics provides social business intelligence solutions for the hospitality, restaurant, and retail industries. The company's products provide clients with guest satisfaction and loyalty, consumer intelligence, and competitive insight, letting service-industry businesses that traditionally operate on a very tight margin leverage their customer base to build revenue.

The Venture Summit Mid-Atlantic 100 winners were selected from among thousands of regional technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

“A mid-Atlantic success story, founded in Washington DC and backed by local investors, newBrandAnalytics aims to shake up the service industry's way of ensuring customer loyalty,” says Tony Perkins, founder and editor at AlwaysOn. “Every dollar counts in the service and hospitality industry, and a lost or disgruntled customer can have a devastating affect on a bottom line. newBrandAnalytics lets organizations take control of customer feedback and use it to improve service and grow large, loyal customer bases.”

“It is an honor to be named the leading technology innovator based in the mid-Atlantic market," says Sean O’Leary, CEO of newBrandAnalytics. "This recognition is a reflection of the dedication and creativity of our team and their determination to deliver the market’s most powerful solutions to our customers.”

Thousands of hotels, restaurants, retailers, and leisure companies worldwide are using newBrandAnalytics’ flagship product, Social Guest Satisfaction™, to harvest credible customer feedback from an array of social media sites. Using patent-pending algorithms, newBrandAnalytics then interprets, qualifies, and categorizes each customer mention in order to generate comprehensive performance metrics and actionable findings.

About newBrandAnalytics
newBrandAnalytics is the leading provider of social business intelligence solutions, providing unmatched guest satisfaction, customer intelligence, and competitive insight for the Hospitality, Restaurant, and Retail industries. newBrandAnalytics’ flagship and enterprise grade product, Social Guest Satisfaction™, enables customer satisfaction-focused organizations identify key insights from guest feedback. newBrandAnalytics insight is proven to yield operational improvement, enhanced marketing opportunities, and new strategic initiatives that drive increased revenue and guest count. http://www.newBrandAnalytics.com.

About Always
On AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand. http://www.aonetwork.com.

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Cindy Kazan
NewBrandAnalytics
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