Gate6 Goes Beyond Logo Design With Local Company Rebrand

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Digital agency Gate6 brilliantly executes complex rebranding and repositioning strategy for OneGuard Home Warranties.

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Gate6 was able to help us execute an extremely complex strategy. ... Everyone worked together and the results are first-class.

Digital agency Gate6 just launched the reinvented brand image of Phoenix-based OneGuard Home Warranties. This project was particularly complex because of the simultaneous company name change and marketplace repositioning.

Gate6’s marketing team worked closely with OneGuard to understand their business objectives and deliver on them through forward-thinking digital strategy. OneGuard’s personable, service-oriented approach and unique service offerings inspired Gate6 to create an interactive user experience that showcased the company’s competitive home warranty service offerings. The result was http://www.oneguardhomewarranties.com, a dynamic Website with 3-D imagery, targeted content and simplified navigation.

Gate6 services included:

  •     Branding, including logo, messaging & website redesign
  •     Animation, including storyboarding & screen design
  •     Video concepting & production
  •     Social media setup
  •     Print collateral, i.e., letterhead, business cards & brochures
  •     SEO, i.e., keyword research & HTML/XML deployment

Jason Meyers, director of marketing and PR for OneGuard says, "We had many agencies to choose from, but only Gate6 was able to help us execute an extremely complex strategy. Our challenge was to enter the digital space in a creative way, while simultaneously navigating a company name change and overhaul of internal systems. Everyone worked together and the results are first-class."

Gate6 CEO Manish Mamnani says, “We are excited to continue our relationship with the OneGuard team. We are dedicated to delivering the greatest ROI by telling the OneGuard story effectively and across multiple digital media channels.”

Gate6
23460 N 19th Ave, Ste 110
Phoenix, AZ 85027
623.572.7726
gate6.com
info(at)gate6(dot)com

Gate6 is a full-service digital agency, delivering interactive marketing and advertising, software applications and web development. Founded in 1996 in Phoenix, Arizona, the award-winning design agency has more than 80 employees worldwide. Gate6 works around the clock with the help of its global team, delivering custom solutions for more than 100 nationwide clients.

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Shannon Spence
Gate6
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