Business Insider Adopts Perfect Market Enterprise to Grow Revenue

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Business Insider implements the Perfect Market Enterprise platform

"We have had a very good experience launching with Perfect Market,” said Bridget Williams, Vice President, Business Development at Business Insider. “They have been responsive, proactive, and forthright and initial results are very promising."

Perfect Market, Inc., a leading provider of traffic and content optimization solutions for web publishers, today announced that it has partnered with Business Insider. In a continued effort to serve highly relevant content to its readers, Business Insider has implemented the Perfect Market Enterprise platform across its premier properties and verticals, which include Silicon Alley Insider, The Wire, Clusterstock, Money Game, War Room and Sports Page, among others. Developed and written exclusively for today's thought-leaders, Business Insider provides continuous real-time news, analysis, and original commentary with a distinctive voice designating it as the future of business news.

While average web publishers using advertising technology companies are able to improve their performance by 15-50%, Perfect Market bolsters sites with 5-10x improvements due to its innovative optimization program. This results in a more satisfied user, increased traffic and higher click-through rates for advertisers which ultimately get more revenue to publishers. Business Insider joins more than 40 global publishing and content producers who have deployed the Perfect Market Enterprise solution on their site.

"We have had a very good experience launching with Perfect Market,” said Bridget Williams, Vice President, Business Development at Business Insider. “They have been responsive, proactive, and forthright and initial results are very promising."

“Business Insider is known for its wide ranging, topical content in a variety of areas,” said Julie Schoenfeld, President and CEO of Perfect Market. “We’re excited to help surface this content in new ways and help Business Insiders leverage all of their content in different ways.”

Perfect Market's Enterprise Product includes features and offerings that grow engagement, traffic and revenue for online publishers. Key features of Perfect Market Enterprise™ include:

SMART SEO
Working with huge libraries of high quality, professionally written content, Perfect Market’s algorithms and semantic analysis system identifies the highest value related content and ensures that every page is linked to the most relevant related stories. As a result, readers and search engines see strong clusters of related, interlinked articles that drive engagement and traffic.

HIGHLY TARGETED PPC ADS
Perfect Market uses the same semantic analysis of the content that helps search engines understand content and applies that to on-page advertising. This technology dramatically improves the relevance of CPC ads for visitors to article pages, resulting in high increased yield from existing CPC ad networks and improvements in the user experience.

FEATURED CONTENT BOXES
Perfect Market Enterprise adds a layer of science by displaying a featured content box on your article pages that highlights your best performing content. By measuring every link click, the featured content box self-optimizes to yield click thru rates up to 5% on your highest monetizing evergreen content.

ADAPTIVE PUBLISHING
Perfect Market believes that customizing the display and packaging of content is integral in creating a highly engaging experience for all readers. The adaptive publishing platform does just that. By identifying key elements such as audience segment, page type, page length, and publication date, we can make real-time data-driven decisions about what to display, where, and when.

CUSTOMIZABLE TEMPLATE DESIGN
Perfect Market recognizes that no two publishers’ sites look alike, and have built our solution to be flexible and customizable. We work with each individual publisher to fine-tune sizes, placements, fonts, and colors so that the modules integrate seamlessly into your existing design and brand.

CONTENT MANAGEMENT TOOL (AKA “THE VAULT”)
The Vault™ provides publishers with the ability to visualize, analyze, and override everything tracked and generated behind-the-scenes through a clean and engaging user interface.

REPORTING
Perfect Market provides clients with a weekly report that shows total traffic, revenue, and RPM levels across the site. This data is also collected and analyzed internally to help build or enhance products designed to further increase engagement, traffic and revenue for your online content.

About Business Insider:
Business Insider is a business site with deep financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget. One year after launch, many more verticals joined Silicon Alley Insider, from Clusterstock to Money Game, The Wire, and more. The verticals have been relaunched under one brand to focus on building the leading online business news site for the digital age. There are no subscription fees or production delays. Business Insider is dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.

About Perfect Market:
Perfect Market works with professional publishers to create, distribute and monetize content more effectively online. Perfect Market's patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format, to the right user, with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

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Stephan West
Idealab for Perfect Market
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