Hearst Media Services/Bay Area’s Mobile Optimization Program Customizes Business Websites for Mobile Devices

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Hearst Media Services/Bay Area’s latest service offers Bay Area businesses the ability to seamlessly turn their current websites into highly readable mobile sites so that customers can quickly and easily find information on their products and services.

Many websites are not optimized to display properly on mobile devices. This illustration shows how a typical website displays on a mobile device and how a website displays after being optimized

Hearst Media Services/Bay Area’s latest service offers Bay Area businesses the ability to seamlessly turn their current websites into highly readable mobile sites so that customers can quickly and easily find information on their products and services.

According to Google, one in seven queries is from a mobile device with some business segments getting as much as 30% of their queries from these devices. Google also reported that 77% of all smart phone owners conduct online searches, compared to the 68% who use apps. This trend, along with the forecast that mobile devices will surpass PCs for web access in 2013, means that businesses must have mobile-ready websites that are user-friendly and readable to connect to this audience.

The Mobile Optimization service allows businesses to present their websites in a user-friendly, readable format for mobile devices. It connects them with this hard-to-reach mobile audience where they search -- online and on-the-go.

“It’s more important than ever that businesses showcase their products and services on mobile devices to reach an ever-growing, search audience,” said Mark Adkins, president of Hearst Media Services/Bay Area and the San Francisco Chronicle/SFGate.com. “Our Mobile Optimization service gives businesses the help they need to have user-friendly, highly readable mobile displays that reach this active audience.”

Mobile Optimization is a part of Hearst Media Services/Bay Area’s GateList program, a digital marketing service for small and medium-sized businesses. It is designed to save business owners valuable time and resources while delivering a high return on investment.

Find out more about mobile optimization for your website by visiting us online at SFGate.com/adsolutions or by calling 877-775-1868 to speak with one of our consultants about the program.

About Hearst Media Services/Bay Area
In addition to the vast resources of the San Francisco Chronicle and SFGate.com, Hearst Media Services/Bay Area provides everything from social media campaigns to search engine marketing to direct mail and e-mail advertising. Whether targeting customers based on behavior, demographics and geography or using the broad reach of Hearst Media Services products to reach 1.7 million Bay Area adults each week, advertisers can find all their marketing solutions in one, easy-to-implement place.

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